NAB 2022

NAB 2022: Amagi Rolls Out VOD, Scheduling Solutions

Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV, has announced the general availability of Amagi ON-DEMAND, its robust content management solution for orchestrating Video-On-Demand (VOD) content workflows. The product has already seen successful deployments from early adopters.

The product uses cloud automation to make every stage of the online content lifecycle — ingestion, transcoding, and delivery to multiple vMPVD, OTT, and Free Ad-Supported Streaming TV platforms — simple for the user. Over the years, Amagi has built more than fifty plug-and-play connectors for various platforms.

Amagi ON-DEMAND is a unique product in the market that offers an “ingest-once-for- multiple-deliveries” option to content owners. Once a content asset is ingested on Amagi ON-DEMAND, it can be stored and normalized for any number of deliveries in the future, considerably reducing the time taken to bring VOD content assets for viewing.

As a preferred platform partner for many OTT/FAST service providers globally, Amagi has extensive knowledge of platform specifications and the capability to customize the delivery accordingly. This capability is further enhanced through Amagi ON-DEMAND, which tailors content formats to suit each platform’s unique requirements, removing the burden of managing disparate delivery specs for content owners.

“The product’s source conversion feature is a tremendous asset for content owners who wish to take advantage of the opportunities in VOD without having to upgrade their technology”, says KA Srinivasan, co-founder, Amagi. “Add to that the easy access and real-time alerts to the workflow metrics that empower content owners to run their operations without any glitches. All these while making their content accessible on all the leading streaming platforms!”

Amagi ON-DEMAND also integrates with Amagi CLOUDPORT, the award-winning broadcast-grade channel playout platform, and Amagi THUNDERSTORM, the dynamic server-side ad insertion platform, providing a unified solution to customers.

PLANNER Scheduling Platform Launched

Amagi has also launched the advanced version of its content planning and scheduling platform, Amagi PLANNER. The product, introduced in 2021, makes planning and scheduling of channel programming seamless and cost-effective for digital-first companies. Amagi PLANNER enhancements include flexibility in ad break scheduling, pattern-based or repetitive scheduling, alerts, and notifications for overruns, and more.

Advanced tagging allows OTT platforms and end-users to access titles with ease through a feature-rich search option while unearthing data on audience preferences for personalized content scheduling. Amagi PLANNER also enables its users to build “collections” — short duration titles grouped together — with features that can be added on the fly, such as order of assets, automatic shuffling and pinning of assets, and more.

Amagi PLANNER makes ad monetization easier for content owners by facilitating automatic scheduling of fillers and ad breaks. The easy-to-use UI, with its drag and drop functionalities, and its daily and weekly calendars, is a bonus for content owners looking for truly comprehensive scheduling software.

“Amagi’s solutions have always had a two-pronged approach. We want our customers to derive operational efficiency while delivering an elevated viewing experience to their customers, says Srinivasan. “Amagi PLANNER is the very epitome of this concept, smoothly blending in automation and AI/ML efficiency to deliver a seamless user experience while offering value adds in the form of viewership insights that will benefit the end-user. We hope to see our customers thrive, and their audiences delighted, with our feature-rich solutions.”

Amagi provides a complete suite of solutions for content creation, distribution, and monetization. Amagi clients include ABS-CBN, A+E Networks UK, beIN Sports, CuriosityStream, Discovery Networks, Fox Networks, Fremantle, NBCUniversal, Tastemade, Tegna, Vice Media, USA Today, and Warner Media, among others.

Amagi will be showcasing its innovative products at the NABSHOW 2022 in Las Vegas.

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