NAB 2022: Amagi Promotes Integration With Singular.live

Amagi (Booth W4706) will host a joint demonstration at the 2022 NAB Show with its partner, Singular.live, the multi-award-winning leader in cloud-native graphics, showcasing the next-generation capabilities of their integrated cloud-based workflow for live news and sports production.

This integration dramatically reduces costs associated with lighting up an on-prem control room and ‘Going Live’ for breaking news; adding gamification and audience participation elements to FAST channels of all genres; boosting sponsorship revenue with more agile creative possibilities; and executing next-gen localization or regionalization use cases.

“Amagi has long been a leader in executing advanced, broadcast-grade graphics workflows, including sophisticated digital video effects and data-driven tickers,” says KA Srinivasan, co-founder, Amagi. “The industry is in the midst of a quiet revolution in the adoption of digital overlays and HTML5 graphics, and Amagi is once again at the forefront of innovation. From weather localization to sports gamification, we are excited to deepen our relationship with Singular.live, a true pioneer in cloud graphics.”

On localization, with the Singular.Live API, it is possible to deliver two different localization workflows including (a) an upstream ‘burn-in’ workflow using encoding as well as (b) a downstream, device-centric workflow that delivers the assets at the device layer via a player SDK without encoding.

The demo at NABSHOW will offer insights from recent use cases in live sports, simulated-live events, localization, and 24/7 breaking news. In addition, attendees will get a unique look at advanced platform features, such as the use of WebM video clips within Singular.Live.

Both partners will also be on hand to discuss their future integration plans as Amagi and Singular continue to redefine what’s possible in content creation and distribution through their collaboration.