New SVG Sponsor Spotlight: Friend MTS’s James Caselton on Combating Digital Piracy, Enabling Content Protection

The Sports Video Group is delighted to welcome Friend MTS as a new corporate sponsor. Since its inception, the company is dedicated to innovation in content and platform security and has developed a comprehensive suite of security services, powered by a unique set of proprietary technologies, to deliver the right solution in any situation. Taking the approach of end-to-end service delivery, Friend MTS is unique in developing and maintaining its entire technology stack in-house. Friend MTS’ R&D teams are staffed by leading experts in a variety of disciplines in the field of technical security, ranging from signals processing and search specialists, through to data analysts and operational security researchers. This level of control gives flexibility to service clients’ exact requirements.

In this New SVG Sponsor Spotlight, Friend MTS’s Head of Product James Caselton dissects how their offerings are fighting digital piracy, how the company responded with increased anti-piracy measures during the onset of the COVID-19 pandemic, and how their work with UEFA is highlighting the overall awareness of the issue.

Correction: In the video James refers to UEFA utilising Friend MTS watermarking services; this is incorrect. UEFA use Friend MTS’s monitoring and enforcement services, but not watermarking. Watermarking services are however provided by Friend MTS to some of UEFA’s broadcast partners”