NAB 2022

Live From NAB Show 2022: LiveU's Dave Belding on the Transition to the Cloud, In-Person Debut of Current 5G Offerings

Since the onset of the COVID-19 pandemic, the sports-video-production’s transition into the cloud has been accelerated. Whether it’s real-time editing, distribution, content management, or other essentials for live production, entities around the industry relied on operating with remote workflows.

LiveU’s Sales Director, Sports Dave Belding summarizes the company’s prioritization of cloud-based applications thorough the new Air Control Broadcast Orchestration Solution and Ingest platform for metadata tagging as well as new 5G devices, like the LU300S for 4K 10-Bit HDR video.

For more of SVG’s coverage of the 2022 NAB Show, you can visit the SportsTech@NABShow blog. Watch more interviews from the show at SVG’s YouTube channel.