Twitter Teams Up With the National Basketball Association for Digital Coverage of the 2022 NBA Finals

Twitter and the National Basketball Association will continue to offer fans a front row seat to the 2022 NBA Finals through numerous activations.

Here are some of the ways Twitter is engaging fans on the timeline:

Real-time Game Photos from a Top Warriors Photographer
Twitter tapped #NBATwitter creator Jordan Jimenez (@_JordanJimenez, aka JSquared), the photographer responsible for taking these iconic photos of Steph Curry and Andrew Wiggins’ posterizing dunk over Luka Doncic, for in-game photography during Game 1 and Game 2 of the NBA Finals. The Twitter timeline lit up with Jimenez’s Game 1 and Game 2 photos, which will be tweeted from @TwitterSports.

“I think the biggest thing [about being on Twitter] is you never really know who’s watching,” says Jimenez. “I didn’t know [the team] at Twitter was paying attention to [my work]. It’s an incredible opportunity to collaborate with @TwitterSports and continue to grow my community.”

Hear Directly From Players and Analysts
Media Day Spaces – On Media Days 1 through 4, @NBA hosted Twitter Spaces featuring an interview with one player in the Finals, as well as an X’s and O’s discussion about Finals-related topics. The set host for this show was Rachel DeMita, along with a rotating set of writers and analysts like John Schuhmann, Ben Taylor, Mo Dakhil and Mark Medina.

The most popular Twitter Space during 2021-22 season was NBA Finals Game 1 Media Day with Andrew Wiggins

Game Day Spaces – At 4 p.m. ET on game days 3 and 4, @NBA will host a Finals Preview Twitter Space sponsored by Michelob Ultra. Alexis Morgan will host, alongside Robert Horry and Bruce Bowen in guest roles to share their analysis and perspective as former NBA Champions.

Post-Game Spaces – Andre Iguodala (Warriors) & Evan Turner (formerly Celtics) – the hosts of player-run podcast Point Forward – will be hopping on Twitter Spaces after Games 3 and 4 to break down what happened on the court. These will be the first-ever Twitter Spaces where an active NBA player goes straight from the post-game press conference to hosting a Twitter Space.

To join the conversation, @TwitterSports will continue to live tweet the entire NBA Finals, engage with fans in real time, and posting photos from Jimenez throughout the series. #NBATwitter has experienced another successful season. The conversation is up 11%, impressions are up 13%, and f0r the Conference Finals, the conversation was up 63% and impressions were up 83% year-over-year.