Sportradar, Spalk Partner to Drive Content Localization

Spalk and Sportradar today announced a partnership allowing clients from the company’s Synergy Sports division access to Spalk’s Virtual Commentary Studio.

Spalk’s Virtual Commentary Studio technology is used by sports organizations, production companies and broadcasters to remotely produce and distribute both world feed and multilingual commentary and graphics for live broadcasts.

As a part of the partnership, an integration has been completed making it possible for Synergy Sports live sports production clients to easily sync events to Spalk’s Virtual Commentary Studio directly from their Sportradar Content Management System.

At the launch of the partnership, Sportradar and Spalk have partnered together to provide production technology solutions for a range of clients, including FIBA and numerous national basketball leagues across Europe and the Americas.

“We’re really happy to be working with Sportradar to be able to help the sports organizations and leagues that they partner with to drive reach and increase audience through our powerful content localization solutions,” said Tom Read, VP, Strategy & Partnerships at Spalk. “Using remote production to facilitate the personalization of live content is a very powerful strategy for sports organizations with a global growth outlook.”