Case Study: NVIDIA Powers the Future of Storytelling

Film and television studios are continuously challenged to increase production value under extreme budget constraints—and produce high-quality, original content that stands out from a growing list of competitors. Streaming services are creating the constant need for releases to satisfy a growing subscriber base, forcing studios to extend their infrastructure to support their teams in a distributed workforce. To create efficiencies, media and entertainment (M&E) professionals are looking for advanced technologies to accelerate time to market, enhance creativity, and support the best talent in a remote work environment, while reducing IT costs. As a result, studios now rely on artificial intelligence, virtual production, real-time rendering, and content collaboration to dramatically accelerate production — from desktop, to data center and cloud.

As a trusted technology partner for M&E professionals worldwide, NVIDIA is creating the future of storytelling with breakthroughs in graphics, AI, and data center technology. Powered by the greatest leap in graphics computing since NVIDIA’s invention of GPU in 1999, NVIDIA RTX fuses AI, real-time ray tracing, programmable shading, and video transcoding to power the most advanced, visually rich film and television productions ever created. Whether you’re creating complex scenes for real-time virtual production, live streaming the future of broadcast, or building expansive 3D worlds for the next generation of immersive content, NVIDIA solutions for Media & Entertainment accelerate workflows and expand creative potential.

NVIDIA solutions can assist in six key areas:

3D Content Collaboration & Physically Accurate Simulation
Revolutionize your studio’s workflow. NVIDIA Omniverse Enterprise is an open platform built to accelerate film and television production pipelines. With live links between leading content creation tools and seamless collaboration in an interactive, ray-traced, simulated world, teams are empowered to create at the speed of imagination.

Omniverse Enterprise is powered by NVIDIA-Certified Systems to accelerate production like never before. Drive seamless, real-time collaboration across locations and teams, and maximize creative iterations with faster time to production. Power real-time, high-quality, multi-GPU ray tracing and path tracing on USD content with NVIDIA RTX. Achieve high-performance simulation of complex, 3D, physically accurate worlds with minimal effort using the latest in NVIDIA simulation and AI technologies.

AI-Accelerated Content Creation
AI is changing the way content is created and managed, and it’s being considered for all facets of the production pipeline. Studios are beginning to implement AI, not only for content creation but also from business decision-making through to recommender systems and conversational AI.

NVIDIA is at the forefront of the AI revolution in graphics, with the goal of reducing the time spent on repetitive tasks so artists can focus on creative iterations. NVIDIA RTX features Tensor Cores to accelerate deep learning tasks. Deep learning AI dramatically simplifies content creation and animation, expands the possibilities of image and video processing, and makes it effortless to auto- tag and manage stored content so it can be repurposed for future use.

Rendering
With distinct advantages over CPU rendering, from pre-visualization through to final frames, GPU rendering has become a standard in the industry. NVIDIA-Certified systems and render nodes can deliver up to 60X the performance of dual-CPU nodes. With GPU rendering, artists can choose to generate more iterations or render much faster than by traditional means. With new RT Cores, photorealistic ray-tracing can now be achieved in real- time, enabling higher fidelity workflows from interactive rendering to virtual production.

Virtualization & Cloud
Industry consolidation, geographically dispersed productions, and increased security concerns are driving studios to virtualized, remote production. With NVIDIA RTX Virtual Workstation (vWS) or NVIDIA Virtual PC (vPC) software and NVIDIA data center GPUs, M&E professionals can keep projects moving forward securely, while scaling compute resources to meet specific project needs across locations, on-set, or on the go.

Virtual Production
One of the fastest-growing production methodologies to be adopted by studios is virtual production. Virtual production has given studios the opportunity to visualize stories in ways they’ve never been able to before and to iterate on their ideas in real-time. This has fundamentally changed production workflows, and in essence has dramatically evolved content creation.

Virtual Studio for Live Production
Broadcasters around the world rely on cutting- edge NVIDIA RTXTM GPUs for augmented reality, virtual sets, and on-air graphics for live production. NVIDIA Networking and NVIDIA RTX combine to help broadcasters rise above the competition with the next generation of virtual studio infrastructure, delivering unprecedented photo-realism, real-time compositing of ultra-high resolution video and graphics to full-scale LED volumes for virtual production.

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