SVG On Demand: NHL’s Matt Celli Goes Inside the Creation, Success of League’s Third Period Live YouTube Show

The National Hockey League is nearing the conclusion of the 2022 NHL Stanley Cup Final between the Colorado Avalanche and Tampa Bay Lightning, but throughout this series, fans have been entertained by the league’s newest digital show. Third Period Live, a conversational show that live streams on the NHL YouTube channel during the third period of every game, debuted for this year’s Conference Finals and features talent like NHL Host Jillian Sakovits, NHL Social Media Correspondent and Reporter Annie Mae, NHL contributor Jonny Lazarus, NHL reporter Julie Stewart-Binks, and more.

Since then, it’s blossomed into a platform that brings together advanced metrics, fun personalities, and celebrity guests to discuss the progress of the game in real-time. NHL Studios’ VP and Coordinating Director Matt Celli discusses the show’s inception, the league’s intended goals for the programming, the segments and features that fans can experience while watching, the behind-the-scenes workflows that make each episode possible, how successful the digital show has been in its first year, and what can be expected at the beginning of next season.