SVG PLAY: Collegiate Athletic Departments Explore the Potential of Direct-to-Consumer Streaming Platforms in SVG College Summit Panel
Digitals leaders from University of Notre Dame, Clemson University, and the agency Sport+Story juggle the issues to weigh when considering a launch
The SVG College Summit returned to Atlanta for the first time since 2019 for two days of panels, case studies, workshops, and networking. This year’s event agenda addressed critical topics facing the business ranging from live-broadcast/streaming strategies; to live-production tools and solutions; cloud-based, REMI, and IP production models; content-distribution strategies; what Name, Image, and Likeness (NIL) means for you; staffing/training your production teams; and so much more.
A selection of college athletics’ biggest brands have launched their own subscription-based content services to explore a new, direct relationship with fans and alumni. In a panel discussion at the 2022 SVG College Summit in Atlanta, leaders from select universities discussed why their departments went this route, what they learned, and offered advice for other schools to consider if it’s right for them.
Alessandra Dickos, University of Notre Dame, Digital Platform Manager, Fighting Irish Media
Tyson Hutchins, Clemson University, Assistant AD, Creative Solutions*
Bo Mattingly, Sport & Story, President
Kristian Hernández, SVG, Associate Editor and Social Media Manager
*since the recording of this panel, Tyson Hutchins has accepted a role as Associate Athletic Director for Creative Strategy at Brigham Young University.