SVG On Demand: NBA’s Chris Halton Applauds the League’s Storage, Archival Workflow During 75th Anniversary Season

Seventy-five years after its first official game, the National Basketball Association has metamorphosed into a large-scale media giant. Whether its dazzling highlights on social media or developing long-form serialized content that tells the stories of their athletes, the league is handling an absurd amount of data on a daily basis.

At the 2022 Sports Content Management Forum, NBA’s SVP of Media Technology and Operations Chris Halton dissects how the league’s storage workflow changed since 2020, how his team adjusts to the constant ingest of files every year, how their archival process was critical during the NBA’s 75th anniversary season, and the challenges that lie ahead in the near future.