Equinix Op-Ed: Content Creation and Delivery Reimagined With Digital Infrastructure

The content and digital media (CDM) industry has undergone massive transformation as a result of ever-evolving social media, gaming and streaming media channels. From new content delivery and advertising models to constantly increasing consumer expectations, CDM companies are challenged to deliver better experiences and leverage technology and ecosystem partnerships to support that goal.

A new IDC white paper highlights the challenges in this new era of broadcasting and the opportunity for companies to take advantage of a digital platform and partner ecosystem to deliver fast, compelling user experiences. According to this IDC report, “Two years after the emergence of the global pandemic, the [media and entertainment] industry is still building on the vast growth of video traffic seen in 2020. During that period, the total volume of video delivered in the United States increased more than 60%, with growth posted for all consumption devices (phones, TVs, PCs, and tablets).”

This change alone has emphasized the need for digital infrastructure and ecosystem partnerships that support this new era of broadcasting and content delivery. To rise above the competition, content and digital media companies need to build the infrastructure of the future—from the digital core to the edge—using a distributed, interconnected architecture that provides the flexibility and speed needed in a rapidly changing industry.

CLICK HERE to read the full Equinix blog post by Jeff Bender Senior Director of Global Sales, Americas, and Duke Duong, Senior Solutions Architect