SVG PLAY: NBC Sports Senior Art Director David Barton Delivers In-Depth Look at the Network’s Sports Emmy-Winning Graphics Work at the Tokyo and Beijing Olympics

How did the pandemic impact NBC Olympics' graphics production pipeline and how did the team overcome the challenge?

For the first time since prior to the COVID-19 outbreak, the SVG Sports Graphics Forum returned to New York City.  Hosted at the Helen Mills Theater on May 24, the event brought together creative and technological leaders behind marquee sports broadcasts for a day of  networking, information exchange, and idea sharing all around the rapidly-changing world of live sports graphics.

The NBC Olympics graphics team is no stranger to monumental challenges. However, the pandemic-fraught Tokyo 2020 Games took “challenge” to an entirely new level. Despite all of that, the network claimed the 2022 Sports Emmy Award for Outstanding Graphic Design – Event Show for its coverage of the Games of the XXXII Olympiad (Tokyo 2020).

NBC Olympics took the the stage at the 2022 SVG Sports Graphics Forum to offer an in-depth look at their groundbreaking graphic design philosophy for both the Tokyo and Beijing Games. Get a look at the broadcaster’s production pipeline, how it was impacted by the Summer Olympics’ move to 2021, and how the graphics team dealt with the ultra-quick turnaround from Tokyo to Beijing in 2022.

David Barton, NBC Sports, Senior Art Director

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