Spalk Becomes Member of Grass Valley Alliance for Content Localization

Spalk has joined the Grass Valley Media Alliance. Spalk’s Virtual Commentary Studio technology is used by sports organizations, production companies and broadcasters to remotely produce and distribute both world feed and multilingual commentary and graphics for live broadcasts.

The GV Media Alliance is a group of media organizations dedicated to providing fully tested, integrated solutions that enable the industry to create innovative, high-performing media workflows running on-prem or in the public cloud.

As a GV Media Alliance member, Spalk’s Virtual Commentary Studio and Talent Marketplace will connect with Grass Valley’s Agile Media Processing Platform (AMPP) and become an integrated part of the cloud enhanced architecture. AMPP is used by broadcasters globally to produce live events and new versions of programs with localized content and commentary.

Kick-starting the partnership, Spalk will be exhibiting alongside Grass Valley at the GMVU Alliance Booth (Stand 9-A01) at IBC 2022. Taking place at the RAI Convention Center, Amsterdam from the Sept. 9-12, the joint booth will enable prospective customers and users to interact with the products and explore use cases.

“We’re really happy to be working with Grass Valley as a part of the Alliance to be able to help the sports organizations and broadcasters to drive reach and increase audience through our powerful content localization solutions,” says Ben Reynolds, CEO and Co-Founder at Spalk. “Using cloud production to facilitate the personalization of live content is a very powerful strategy for sports organizations with a global growth outlook.”

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