Vizrt Group Acquires Flowics
Vizrt Group has acquired Flowics, a provider of cloud-native, browser-based, live, and interactive graphics platforms for content producers. It was announced this week prior to the opening of IBC 2022.
With the addition of Flowics, Vizrt Group customers of all three of its trading brands; NewTek, NDI, and Vizrt, will be able to utilize the tools and technology through HTML5 graphics, live data integrations, and more.
“In Flowics we recognize our own passion for helping customers deliver more stories, better told. Flowics does this by giving visual storytellers easy access to solutions that help them deliver more impactful and engaging content,” Michael Hallén, CEO of Vizrt Group said in an official releae announcing the acquisition. “The Flowics software-as-a-service offer reinforces the leadership position Vizrt Group enjoys by providing content creators even more creative flexibility across all their channels and platforms.”
According to Vizrt Group, “The Flowics platform gives customers simple control over the creation, integration, and playout of HTML5 graphics that are perfect for fast-paced productions and digital or multi-screen extensions. These graphics can be made powerfully engaging through a wide range of external data sources, including sports statistics, timing and scoring, betting, weather, and finance information, in a code-free approach. Added to this, the platform makes the creation and playout of interactive media experiences intuitive for mobile, the web, social media and live streams.”
“Vizrt Group is world-renowned for its high-quality graphics,” says Gabriel Baños, CEO and Founder of Flowics, “so we are delighted that the Flowics platform will become a powerful extension to the Group’s offering. NDI and TriCaster were already a significant part of the Flowics story, so being able to build on that, as well as adding in Vizrt, means we can reach even more visual storytellers than ever before.”
“I’m excited to welcome Flowics, the team, and their customers, to the Vizrt Group family,” continues Michael Hallén. “This gives content creators the right tools to engage and interact with their audiences as they pioneer fresh content formats in new and emerging channels. Together, we offer the most comprehensive graphics solutions for storytellers as they seek to captivate their audiences.”