Rihanna To Headline Apple Music Super Bowl Halftime Show

International icon, entrepreneur and philanthropist Rihanna will take center stage at State Farm Stadium for the Apple Music Super Bowl Halftime Show at Super Bowl LVII, on Sunday, February 12, 2023 in Glendale, AZ.

“Rihanna is a generational talent, a woman of humble beginnings who has surpassed expectations at every turn,” says Shawn “JAY-Z” Carter. A person born on the small island of Barbados who became one of the most prominent artists ever. Self-made in business and entertainment.”

The Apple Music Super Bowl Halftime Show telecast will be produced by DPS with Roc Nation and Jesse Collins serving as executive producers, and Hamish Hamilton serving as director. Roc Nation is also serving as the strategic entertainment advisors of the live performance.

“We are thrilled to welcome Rihanna to the Apple Music Super Bowl Halftime Show stage,” says Seth Dudowsky, NFL Head of Music. “Rihanna is a once in a generation artist who has been a cultural force throughout her career. We look forward to collaborating with Rihanna, Roc Nation and Apple Music to bring fans another historic Halftime Show performance.”

Over the coming months, fans can expect to see exclusive details and sneak peeks leading up to the Apple Music Super Bowl Halftime Show by following @AppleMusic on TikTok, Instagram and Twitter.

“Rihanna is an incredible recording artist who is a favorite for many millions of Apple Music customers around the world,” says Oliver Schusser, Apple’s vice president of Apple Music and Beats. “We’re excited to partner with Rihanna, Roc Nation and the NFL to bring music and sports fans a momentous show — what an incredible artist for the inaugural Apple Music Super Bowl Halftime Show.”

This marks the first year of a partnership between Apple Music, the NFL and Roc Nation.