Tagboard, Heymarket Partner to Unlock New Level of Real-Time Engagement for Broadcasters
Tagboard, a leading audience engagement platform used by 600 sports, media, and entertainment organizations worldwide, announced a direct integration partnership today with Heymarket, a leading conversational messaging platform. The integration allows any event and media producers to feature text messages, images, videos, GIFs, emojis, and other conversational content on-air using Tagboard’s platform.
“We’re excited to partner with Heymarket to empower enterprise media producers around the world to connect with their communities via text message,” said Tagboard CEO Nathan Peterson. “Telling stories live and in real-time requires an easy way to highlight where the conversation takes place. While social media occupies the majority share of voice on digital channels, text messaging enables news and content producers to tap into the most used form of communication in the world. Our latest integration allows producers to engage with their entire audience on a more personal level by messaging and co-creating stories that truly capture the voice of their community – going from text to screen in seconds.”
Broadcast stations and media partners are able to crowdsource and tell stories in a much more powerful and organic way. They can also bring the personal stories of viewers into their live productions – without the legal hurdles often required to share user-generated content.
“Conversational messaging has quickly become a cornerstone of any audience engagement strategy,” said Manav Monga, co-founder and Head of Product Management at Heymarket. “And yet to date, the reality is that broadcast producers haven’t had the tools they need to drive measurable engagement with their viewers on one of the most popular channels. We’re thrilled to partner with Tagboard to enable producers to bring conversational content to life on screens using this best-in-class integration.
With Tagboard and Heymarket, viewers can interact and comment in real-time as they watch their favorite sporting event, news show, or Livestream – with producers able to immediately surface that content and incorporate it into the live stories they are producing.
“By tapping into the conversations that are already happening online and now in messaging, media partners are able to invite viewers to participate in the story and in essence have them act as co-reporters,” notes Peterson.
Conversational content and messaging have emerged as one of the most effective ways for businesses and media companies to communicate with customers and audiences across generations. In 2021 alone, Americans exchanged more than 119 billion messages, for a total of 2.2 trillion SMS and MMS messages according to CTIA. This increase was driven in part by a 28% increase in GIFs, memes, videos, and other MMS messages.