Professional Fighters League Adds Julia Boyadijeva as VP of International Events Operations and GM of PFL Europe

The Professional Fighters League (PFL),  today announced sports industry veteran Julia Boyadjieva has joined the company as Vice President of International Event Operations. She will also serve as General Manager of PFL Europe, which when launched in 2023 in partnership with DAZN, will be the first regional league ever from a global provider of MMA.

Boyadjieva brings more than 18 years of experience planning and executing high-profile sports and entertainment events. She joins PFL from Formula 1 where, as Head of Promoter Relations, she worked closely with governments and promoters to ensure the delivery of Grand Prix races around the globe to achieve commercial and innovation milestones. Previously, Boyadjieva spent nine years at WWE serving as Senior Director of Live Events International where she was responsible for managing the company’s portfolio of events spanning across Europe, Middle East, Africa, Asia Pacific and Latin America.

“I am delighted to join the Professional Fighters League to further expand its international footprint, lead the launch of PFL Europe as well as stage premium MMA events across the globe,” says Boyadjieva. “I’m looking forward to contributing to the international growth of such a dynamic, innovative, and revolutionary global sports league.”

“As the PFL business and brand continues to scale globally, we are thrilled to have Julia Boyadjieva join our executive team,” says PFL CEO, Peter Murray. “She brings a great deal of experience spearheading the execution of major international live events and fan experiences for some of the world’s largest sports and entertainment properties. Julia will provide invaluable leadership as the PFL VP of International Event Operations and General Manager of PFL Europe, our first ever regional MMA league set to launch in 2023 in partnership with DAZN.”

The 2022 PFL World Championship is MMA’s richest night, as finalists will face off for six world titles and six $1 million champion’s purses. Superstar Kayla Harrison will look to earn her third PFL title when she takes on knockout artist Larissa Pacheco in the card’s main event. In addition to showcasing the world’s best fighters, the event will feature a performance from multi-platinum GRAMMY & Golden Globe nominated artist Wiz Khalifa.