SVG On Demand: Unreal Engine’s Bernt Johannessen on the Continued Popularity of Real-time AR in the Sports Market

Taking over the live-sports-production community by storm, Epic Games’ Unreal Engine has pushed augmented-reality into the limelight. Seen during high-profile sporting events like the Super Bowl, MLB All-Star Game, and others, this real-time solution has forever altered the way graphics are created.

At the 2022 SVG Summit, Unreal Engine’s Industry Manager Bernt Johannessen explains the fervor for applying AR graphics in live sports settings, real-world case studies where their product has elevated the quality of productions, and new products that are still to come in 2023.