Spanish Esports Organization LVP See Off 2022 with 77.3 Million Cumulative Viewers Globally, a 10% Increase on Last Year
LVP closed out 2022 with the highest audience figures in its history as the company reached 77.3 million cumulative viewers worldwide, a 10% increase on 2021, when the figure reached an impressive 69.8 million. Content consumption data also mark an all-time high over its twelve years of life with 45.1 million hours watched and a growth of 26% on the previous year.
The League of Legends Superliga, the most important eSports tournament in Spain and a benchmark at a European level, contributed 25.8 million viewers (calculating the LVP channel and co-streamings), 98% more than in 2021, when co-streamings had not yet been launched. In addition, the tournament wrapped up the year with almost 11 million hours watched, twice as many as in 2021 and 2022 also saw the all-time peak of concurrent viewers for a domestic tournament at the Superliga summer final, in which Heretics beat Giants, reaching 92,479 concurrent viewers on the LVP channel, well above the 73,596 viewers that had been achieved just a year earlier.
In 2022, the Superliga recovered in-person events with members of the public after a 2021 still marked by the pandemic and the response from fans to LVP’s call was exceptional: the spring final, played at the Cartuja Center in Seville, sold out 2000 tickets in less than a week; in Ubeat Live Barcelona -July- more than 2200 people filled the eSports stadium to follow a full day’s tournament; and the summer final, which was played at the IFEMA Municipal Palace, had to hang up the ‘Sold Out’ sign after just 48 hours. Also the Iberian Cup of League of Legends, the final of which was held at PortAventura World, played to a full house, standing room only to crown the new tournament champion.
The Superliga returns on January 16 with new broadcast days (Tuesday and Thursday), a new contender for the throne (Rebels Gaming, team of footballer David De Gea) and a series of news that will be announced in coming days.
“Here at LVP we are very proud to continue double digit growth year-on-year. 2022 was a key year for us given that we were recovering in-person events after a two-year hiatus marked by the pandemic, but also because we laid the foundations to continue advancing in 2023. I would like to thank the publishers who entrusted us, the brands who commit to our tournaments and who fuel the rise of the sector and the teams that accompany us on this adventure and are our partners. Without the 20 teams in Spain and the 70 from LATAM who are such an integral part of our tournaments, we could not have continued building such a solid, enduring and attractive ecosystem”, explains Jordi Soler, CEO of LVP.
New professional tournaments
2022 also marked the debut of three professional tournaments in Spain: VALORANT’s Rising MediaMarkt Intel, which exceeded 9.8 million viewers (LVP and co-streaming); the Superliga Segunda El Corte Inglés, the silver category of League of Legends, which reached 3.4 million viewers; and the Crossfire Cup, the cup that wrapped up VALORANT’s competitive year. As such, both the VALORANT’s Rising MediaMarkt Intel and the Crossfire Cup enjoyed in-person finals, one held within the framework of UBEAT Live and the other in Barcelona, both playing top packed houses.
So, for yet another year in succession, LVP remained the official channel in Spanish of the international circuits of League of Legends and VALORANT, including a Worlds of LoL which once again proved to be the sector’s most important tournament with over 6.2 million viewers on the LVP channel.
Growth and new step forward in Latin America
With regard to Latin America, LVP has repeated at the head of the national tournaments in Argentina (Liga Master Flow), Mexico (División de Honor Telcel), Chile (Liga de Honor Entel), Colombia (Fibra Movistar Golden League), Ecuador (Volcano League) and Peru (Claro Gaming Stars League), which in 2022 has been joined by the Central American and Caribbean league (Elements League). Together, LVP has surpassed 6.3 million cumulative viewers and 2.9 million hours watched. In addition, in-person events also returned to the region, with spectacular finals of the national tournaments at Ubeat Live in Mexico, which more than 2700 people visited, or in Argentina, where around 2000 people enjoyed the title match.
Looking ahead to 2023, LVP and Riot Games will take the next step in consolidating LoL’s competitive ecosystem in the region and as such, will create two new regional leagues that will be the access point to the League of Legends (LLA) Latin American League. The objective of this newly revamped system, which responds to several historical requests from the League of Legends community, will improve the competitive level, give greater stability to the ecosystem for brands and fans, generate new stories between teams and communities and, ultimately, build the fabric of a more solid and lasting sector over time.
The best international partners
Apart from its own tournaments, LVP has also provided its production services in 2022 to some of the leading entities in the international eSports ecosystem. In this case, LVP renewed its agreement with LaLiga and Electronic Arts to lead the production of eLaLiga Santander 2022-23, the official EA SPORTS FIFA 23 tournament in Spain organized by LaLiga and Electronic Arts and which will be launched on January 28, marking LVP’s sixth consecutive year as a producer of this tournament.
Throughout 2022, LVP also produced the Wild Rift EMEA Championship for Riot Games, the European competition for the hit mobile game. In addition, in Latin America LVP repeated as responsible for production of the Free Fire League for Garena or the CONMEBOL eLibertadores of EA SPORTS FIFA for CONMEBOL and Electronic Arts. Looking ahead to 2023, LVP has reached an agreement with Riot Games to be the producer of Game Changers in Latin America, VALORANT’s women’s tournament.
Brands expand their support for LVP
LVP has had the trust of brands that have been part of its ecosystem for years and with firms that have joined in recent months, contributing to grow the sector in a decisive way. In Spain, companies such as MediaMarkt, Intel, El Corte Inglés, OMEN, Mahou, Takis, Domino’s, Cacaolat, Magnum or KitKat, among others, have maintained their support for LVP during 2022, and will continue to do so in 2023, joined by others such as Air Europa or Goldcar debuted in the sector in 2022 and will repeat this year with LVP.
In Latin America, Flow, Telcel, Claro, Discover, Entel or Movistar were title sponsors of different tournaments, while Visa, Burger King, YPF, Santander or VOLT have also supported the main LVP tournaments in the region.