Live Production and Content Innovations with UFC

Discover how UFC has evolved its content strategy to reach fans across every platform with live and VOD content.

Live shoulder content

Quick Hits is a live video format that UFC introduced to give fans more access to its fighters and talent.

Each Quick Hits episode is a raw and unfiltered interview, shot from the locker room, outside the arena and backstage to build an immersive video experience for its global fanbase.

Grabyo Producer enables UFC’s team to produce the show using minimal equipment. The very first workflow consisted of just two smartphones, two ring lights and a laptop.

Using traditional equipment, producing Quick Hits would be too expensive and require too much manpower. But with Grabyo, the team is able to create a high-quality output from a flexible and seamless workflow.

Remote live production

With events taking place all over the world – from press conferences and weigh-ins to promotional tours, UFC needed a solution to capture and produce live content from multiple locations.

Grabyo allows UFC to remotely produce video content in one centralized platform for distribution across all of its channels.

From promotional clips to highlights and live streams, UFC activates all of its social and digital channels to reach fans from every corner of the globe.

Its regional teams are also able to access video content to localize and promote events in specific markets.

Streamlined video workflowsOperating a global brand with an estimated 350 million+ fans, UFC needs to produce volumes of content at speed.

Activating in multiple markets around the world, UFC strives to connect with fans on a personal level with rich and unique content on every platform.

Grabyo’s end-to-end live and VOD production tools give UFC the ability to optimize and deliver video content at speed in vertical, horizontal and square formats.

With direct distribution integrations with YouTube, TikTok, Instagram, Twitter and Facebook, Grabyo is at the center of UFC’s multi-platform social video strategy.

For more information about Grabyo’s work with UFC, click HERE.


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