St. Louis Sting Hockey Inks Deal with STAIDIUM for AI-Based Production

The St. Louis Sting Hockey Club is the first to ink a deal with STAIDIUM U.S., a company that specializes in using artificial intelligence (AI) to deliver automated live sports streaming, for the 2023-2024 season. The Sting is a Tier 2 amateur hockey club consisting of nine teams based in St. Louis (Missouri, USA).

“We are excited to have the STAIDIUM streaming platform to deliver our games to our parents and fans,” says St. Louis Sting Hockey Club General Manager Dennis Coon. “At the same time, having the AI analytics and coaching tools at the disposal of our coaching staff is a huge win as well. As an organization, the St. Louis Sting prides itself as a true developmental program to help our players get to the next level. Our agreement with STAIDIUM helps us advance that initiative.”

The agreement calls for the STAIDIUM OTT platform to deploy its self-developed and fully-automated cameras in the Sting’s home ice rink. Using artificial intelligence (AI), these cameras will be able to follow the action in the rink, capture and analyze the video in real-time and add viewer-friendly graphic packages and statistical overlays — all without any manual oversight. This will enable St. Louis fans, family members, coaches and scouts to watch professionally-polished sports broadcasts of the Sting’s games no matter where in the world they are.

The STAIDIUM platform also plans to deliver highlight clips of each game and player, as well as real-time statistics and state-of-the-art analytics, intended to both enhance the viewing experience for fans at home and help Sting coaches, scouts and players gain a competitive edge.

“We are very happy to be affiliated with a first-class organization like the St. Louis Sting,” says Dave Cochran, Managing Director, STAIDIUM US. “We look forward to assisting in the development of elite level hockey players while delivering a best-in-class streaming service.”

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