SVG PLAY: System Integrators Dissect the Growth in Team-based Facilities for Content Production

Alpha's Jeff Volk and Diversified's Justo Gutierrez sit with Atlanta Falcons' Austin Hittel to break down the keys to building your own content factory

Last month, the third-annual SVG Teams Summit offered an update on studio-based productions at the team level and took a look at how pro sports franchises are developing new ways to connect with audiences and understand the latest technologies and workflows that help generate content.

Over the past year, a handful of professional sports franchises in the United States have opened the doors to brand-new production facilities. In today’s ecosystem, what does it take to invest in such a massive undertaking?

At the 2023 SVG Teams Summit, Atlanta Falcons’ Director of Video Production & Broadcast Austin Hittel (whose club is the latest to open a facility of this type), along with representatives from leading system integrators – Justo Gutierrez, Director of AV & Sound, Sports and Live Events at Diversified and Jeff Volk, VP of Sports & Entertainment at Alpha – break down the process of developing each project, the long-lasting challenges of the COVID-19 pandemic, examples of content generated, and the infrastructure that is driving these shows.

Panelists:
Justo Gutierrez, Diversified, Director of AV & Sound, Sports and Live Events
Austin Hittel, Atlanta Falcons, Director of Video Production & Broadcast
Jeff Volk, Alpha, VP of Sports & Entertainment
Moderator:
Kristian Hernández, SVG, Senior Editor; SVG Teams Summit Program Director