SVG PLAY: How Professional, Collegiate Teams Are Launching New Direct-to-Consumer Platforms

Edmonton Oilers, University of South Carolina explain the advantages, challenges of launching a new DTC outlet

Last month, the third-annual SVG Teams Summit offered an update on studio-based productions at the team level and took a look at how pro sports franchises are developing new ways to connect with audiences and understand the latest technologies and workflows that help generate content.

As linear channels continue to drive the traditional method of viewership, franchises are working hard to create new ways of grabbing the attention of younger demographics. The direct-to-consumer trend, typically created by leagues and networks, is beginning to infiltrate the professional and collegiate ranks as well.

At the 2023 SVG Teams Summit, OEG Sports & Entertainment’s VP of Digital Subscription Brandon Ramsey and Director of Digital Media Ryan Frankson were joined by University of South Carolina’s Assistant Athletics Director of Marketing & Fan Experience Joe O’Clair and Sport and Story’s General Manager of Gamecocks+ Dakota Watson to break down how they’re engaging fans through newly-launched platforms and unique broadcasting ideas, the production techniques used in these endeavors, and the inter-departmental collaboration within each organization.

Panelists:
Joe O’Clair, University of South Carolina, Assistant Athletics Director of Marketing & Fan Experience
Ryan Frankson, OEG Sports & Entertainment, Director, Digital Media
Brandon Ramsey, OEG Sports & Entertainment, VP, Digital Subscription
Dakota Watson, Sport and Story, General Manager of Gamecocks+
Moderator:
Brandon Costa, SVG, Director of Digital