Phenix Partners with Zixi to Expand Ingest Flexibility and Unlock Real-Time Streaming Potential

Phenix announces a partnership with Zixi and Software-Defined Video Platform connecting and conditioning any source to any target destination. As part of their ongoing commitment of making real-time video delivery accessible to as many organizations as possible, they are expanding their signal acquisition capabilities and broaden the range of organizations and broadcasters who can take advantage of Phenix’s real-time video delivery platform.

“What makes Phenix’s technology unique is that it’s built on the WebRTC streaming protocol instead of HTTP, which allows for the lowest latency achievable,” says Bill Wishon, Chief Product Officer of Phenix. “By partnering with Zixi, we can now receive streams from broadcasters in any format and deliver them to large global audiences in real-time, making it easier than ever for broadcasters to adopt real-time streaming.”

With Zixi as a partner, Phenix expands its ingest flexibility increasing the number of streaming protocols it can accept, so any broadcaster or media rights holder can take advantage of its WebRTC infrastructure – making sub half-second latency more accessible to broadcast-scale audiences. Additionally, after these streams are received by Phenix, they can be delivered to millions of concurrent viewers not only in real-time, but also synchronized across all devices with maximum quality, reliability, and security.

“Radically upgrading the streaming experience is not an easy task, especially to do so at a broadcast level,” says Eunice Park, CRO, Zixi. “Working with companies like Phenix who share a common identity for innovation is an exciting way for us to both enhance the work we do and be a part of making real-time streaming extremely easy to adopt..”

Through this increased flexibility and compatibility, Phenix is allowing for broadcasters to upgrade from legacy technology to a new way to stream video in real-time, in sync and at scale.

“It’s no secret consumers are growing tired of poor streaming experiences, which they frequently voice on a range of social platforms,” says Roy Reichbach, CEO of Phenix. “By increasing our compatibility with major broadcasters and streaming platforms, the solution to fix concerns around delays and buffering can be easily taken advantage of.”