Team Whistle and DAZN Group Launch ‘No Days Off’ Episode with KSI Timed to His DAZN: X Series 007 Fight
Team Whistle and DAZN Group launched an original episode of ‘No Days Off,’ featuring KSI and his rigorous training regime, timed to his DAZN:X Series 007 Fight on May 13. ‘No Days Off’ is Whistle’s flagship series that follows athletes and entertainers as they train alongside their respective support systems.
The franchise has racked up 3 billion views to date. The episode aligned with the fight marked the start of Whistle beginning to support DAZN Group’s global social content strategy. Team Whistle has 700 million followers across social platforms, and a distribution network that generates five billion views per month.
“Team Whistle has a huge social following and distribution network, with titles focused on creating accessible, engaging and entertaining talent-led content,” says Shay Segev, CEO of DAZN. “We believe that incorporating Dazn stars, like KSI, into their original formats will deepen our engagement with a younger fan demographic, helping Dazn in its journey to become the ultimate global sports destination.”
“It has been great to integrate into the DAZN Group this year and have access to their roster of top talent and library of content, ” says Joe Caporoso, President of Team Whistle. “We see many opportunities to grow their relationship with Gen Z and Millennial audiences by building original content utilizing all of the tools at both of our disposal.
In the episode, KSI endured a rigorous regime to prepare for his big fight against Joe Fournier.