Outside Interactive Renews PTO Partnership To Broadcast Full Tour Live Across US And Canada
The Professional Triathletes Organisation (PTO) announces that Outside Interactive will broadcast all its 2023 PTO Tour race live across the United States and Canada on Outside Watch, along with all race preview shows and the 2023 PTO Tour docuseries Beyond Human.
Outside Watch is a multi-broadcast platform that offers a wide range of outdoor adventure and sports-related content, including documentaries, series and films from Outside’s network of leading vertical brands, which includes Triathlete and other endurance outlets. The platform includes both free-to-watch live content and subscription-based video-on-demand programming across web, mobile & CTV apps, FAST streaming platforms and traditional linear broadcast platforms.
The 2023 PTO Tour kicked off with two races at the inaugural PTO European Open in Ibiza on May 6 and is now heading to Milwaukee for the PTO US Open on August 4-5 and Singapore for the first-ever PTO Asian Open on August 19-20.
“The PTO European Tour races on May 6 showed why the PTO Tour races are quickly becoming ‘must watch’ broadcasts for endurance sports fans,” says Jonathan Dorn, SVP Strategy and Studios at Outside. “And with the next race taking place over here in Milwaukee, fans of triathlon can enjoy it all on Outside Watch.”
Tim Godfrey, Chief Marketing Officer at the PTO, emphasizes the importance of the deal with Outside TV by saying: “Outside Watch is a key player in the endurance broadcast market. So to partner with them again allows us to make more inroads with a triathlon-hungry audience.”