For The Kids: How Sky Sports Is Attracting the Next Generation of Soccer Fans Through Broadcast Innovation

Sky Deutschland's SVP of Sports Production Alessandro Reitano and Sky Sports' Head of Women’s Sport Jo Osborne share their learnings

Last weekend, Sky Sports Germany broadcast its first vertical football match multi-screened on Tik Tok during the Super League match between Bayern Munich and Red Bull Leipzig.

It’s just the latest effort from the Sky Sports Germany team to produce live football match coverage aimed at the next-generation of fans. Recently, the network has also produced match broadcasts for children with kids in the commentary booth.

Sky in the UK and Germany are both pioneering new styles of production of top-flight football matches with the aim of attracting younger viewers. How and why are they doing it? Sky Deutschland’s SVP of Sports Production Alessandro Reitano and Sky Sports’ Head of Women’s Sport Jo Osborne discuss the fun and exciting projects in a conversation with SVG Europe Editor Heather McLean.

Watch Now on SVG PLAY:

This conversation was hosted at the 2023 SVG Europe Football Summit in Paris on March 22, 2023.SVG PLAY is your new home for all Sports Video Group live event and long-form video content. As an SVG member and sponsor, receive simple access to all SVG event panels, case studies, keynotes, and more all in one place. To visit SVG PLAYCLICK HERE.

Password must contain the following:

A lowercase letter

A capital (uppercase) letter

A number

Minimum 8 characters