GRUP MEDIAPRO and Great Point Studios Create PHYGITAL FX, A Production Services Company
GRUP MEDIAPRO and Great Point Studios, promote the creation of PHYGITAL FX, a new company that offers full production services for the television and film industries, with GRUP MEDIAPRO’s Mario Sousa appointed CEO of this new corporation.
Robert Halmi, founder of Great Point Studios, negotiated the joint venture launched in the United States, but with the goal to expand globally. The joint venture will initially focus on providing full production services to film and television to meet the growing demand of the streaming industry, offering services which include everything from stage, studio and equipment rental (lighting, grip and electric) to virtual production services, graphics and postproduction services.
As the streaming industry rapidly gains speed, television productions in particular are getting bigger, more multilayered and more numerous. The many established and newly formed streaming companies have brought an increasing appetite for fresh, original and unique content. PHYGITAL FX will be strategically positioned to provide a wide range of services to support this booming entertainment sector.
With two long-established entertainment companies — led by award-winning executives behind it, PHYGITAL FX stands poised to offer provide studio tenants and content producers innovative, technologically advanced solutions to all aspects of production and development. PHYGITAL FX will provide access to one of the largest equipment and services inventories in the industry.
Robert Halmi, founder of Great Point Studios, welcomes the agreement, “PHYGITAL FX has been formed at a pivotal time in the entertainment industry and stands ready to provide all needed services to the ever-growing number of visionary content creators”. Irantzu Diez-Gamboa, CEO of Mediapro North America, says: “We are thrilled to partner with Great Point Studios to develop a new venture that will provide unique and state-of-the-art services to the film and TV industry in the US and the new markets we will explore”. Mario Sousa, CEO of PHYGITAL FX says, “I am excited that producers, directors and all creative artists and crews will finally have a one-stop shop in PHYGITAL FX, where they can find of all the varied services they require to make compelling series and films”.