Virtual Sets and Augmented Reality in the Studio: Expanding Beyond the Physical World

A panel of industry leaders tackle the emerging trends of virtual studios

The latest generation of virtual studio technology has allowed sports content creators to rethink what is possible on the set. Virtual studios have gone from a simple green screen behind a desk to fully immersive environments that are just as realistic as a fully fabricated physical set.

In this panel discussion, industry experts from both the creative and technology sides of the aisle speak about what is spurring this revolution and how it’s changing studio-production strategies.

This conversation includes:
Lorenzo Lamadrid, ESPN, Coordinating Director
Ruben Ruiz, Brainstorm, EVP, Sales, U.S. & Canada
Brad Rumler, Zero Density, VP of Sales & Business Development, U.S. & Canada
Alexis Salinas​, Univision Deportes, Senior Director, Technical Creative Services
Miguel Yabrudes, disguise, Chief Creative Officer, Broadcast

This conversation was hosted at the 2023 SVG Sports Graphics Forum and is moderated by Jason Dachman, SVG, Chief Editor and SVG Sports Graphics Program Director.

Watch Now on SVG PLAY:

This presentation was hosted at the 2023 SVG Sports Graphics Forum in New York City on May 11, 2023.

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