LiveU Helps Take Viewers on a Virtual Walk to End Bladder Cancer
Find out how LiveU Studio played a role in the production of the The Bladder Cancer Advocacy Network’s (BCAN) annual walk to raise funds for the advancement of bladder cancer research and patient support.
The Bladder Cancer Advocacy Network (BCAN), a national nonprofit organization devoted to supporting patients and advancing bladder cancer research, hosts an annual walk to raise funds for its efforts, which support those impacted by the disease. To address the pandemic, the organization shifted from live in-person walks on the local and national level to one large virtual walk. (BCAN subsequently continued creating a fully virtual 1-day event at a national level in addition to local walks during May, Bladder Cancer Awareness Month.)
It was important for the organization to maintain a connection with people even though they wouldn’t be onsite, while also assuring those affected by bladder cancer felt supported and informed about the cause. Providing live streamed coverage of the entire walk with an immersive, interactive experience afforded a new level of awareness and engagement.
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