Ratings Roundup: Premier League Matchup on NBC Sports Is Most-Viewed in U.S. History; ESPN’s Ravens-49ers Is Second-Most-Watched MNF Game Since ’96
Story Highlights
Ratings Roundup is a rundown of recent rating news and is derived from press releases and reports around the industry. In this week’s edition, AMERICA’S GAME OF THE WEEK hits highest viewership since 1995; Prime Video’s TNF attracts over 10 million viewers; and more.
ESPN Rang in 2024 with the Fourth Most-Watched Day in the Network’s History
On Monday, Jan. 1, ESPN rang in 2024 with the network’s fourth most-watched day ever (1979-present), thanks to a slate anchored by the College Football Playoff Semifinals and New Year’s Six. ESPN averaged 8.5 million viewers throughout the day, led by the Rose Bowl Game Presented by Prudential and the Allstate Sugar Bowl, with a trip to the College Football Playoff National Championship on the line.
The Vrbo Fiesta Bowl followed morning editions of SportsCenter and College GameDay Built by The Home Depot and led into the College Football Playoff Semifinals. The day concluded with multiple editions of SportsCenter, including SportsCenter with Scott Van Pelt immediately following No. 1 Michigan and No. 2 Washington securing their spots in the National Championship.
SportsCenter Sees Year-Over-Year Viewership Growth for All Edition
ESPN’s signature news and information program SportsCenter continues to be the leading place for sports fans to go for sports news on television, with all editions of the iconic daily show seeing year-over-year viewership growth in 2023.
SportsCenter with Scott Van Pelt, which airs at midnight ET or late night following live games, led the way with an average viewership of 741,000 per episode, a four percent increase over the 2022 average of 710,000. The program ended the year with a strong month of December, averaging 963,000 viewers for the month, a 30 percent year-over-year increase, including an audience of 2.7 million for the Dec. 30 edition.
The 1 a.m. program, which originates from Los Angeles for most editions, had the largest year-over-year viewership percentage increase, jumping 22 percent from 2022 to 2023 to 411,000 average viewers.
In addition, all editions of SportsCenter saw year-over-year increases in viewership among younger viewers in the Persons ages 18-49 demographic.
New editions of SportsCenter air on ESPN at 7 a.m., 2 p.m., 6 p.m., 11 p.m., midnight and 1 a.m. ET on most days, as well as 7 a.m. on weekend mornings and with evening/late night weekend editions depending upon live events.
The 2 p.m. edition, which debuted in September, averaged 290,000 viewers in its first four months.
Edition
|
2023 Avg. Viewers
|
2022 Avg. Viewers
|
7 a.m.
|
255,000
|
233,000
|
6 p.m.
|
446,000
|
444,000
|
11 p.m.
|
469,000
|
444,000
|
SVP
|
741,000
|
710,000
|
Midnight (non SVP)
|
408,000
|
406,000
|
1 a.m.
|
411,000
|
338,000
|
Weekend AM
|
437,000
|
420,000
|
NHL Winter Classic Saw Record Low for Viewership
The NHL saw a record-low Winter Classic on New Year’s Day, according to SBJ. TNT and truTV combined to average 1.1 million viewers for the 3pm ET window featuring Golden Knights-Kraken from T-Mobile Park in Seattle (home to the Mariners) as the game went up against the Rose Bowl during the final hour.
SBJ also reports the NBA had its least-watched Christmas Day audience on record, as it competed with a trio of NFL games. ABC, ESPN and ESPN2 averaged 2.86 million for the NBA games, well below the prior low of 4.08 million since the league went to a five-game slate.
The CW Network’s Broadcast of the 2023 Barstool Sports Arizona Bowl Delivers More Than 1.1 Million Total Viewers
The CW Network’s broadcast of the 2023 Barstool Sports Arizona Bowl on Saturday, December 30 delivered more than 1.1 million Total Viewers, according to Nielsen.
The CW’s first college bowl game, which saw the Wyoming Cowboys kick a game-winning field goal as time expired to defeat the Toledo Rockets, ranks among the network’s top three telecasts of the past two years in Total Viewers and Adults 18-49 (320,000) with viewership peaking at 1.9 million Total Viewers during the final quarter hour. In head-to-head competition, the bowl game outperformed the UCLA vs Oregon men’s basketball game on CBS by +41% in Total Viewers. The broadcast also ranks as the network’s second strongest college football game to date, only surpassed by the Florida State vs Northern Alabama game on November 18, 2023.
“The CW’s first college bowl game in network history served as the centerpiece of eight straight hours of live sports programming on Saturday alongside our ACC men’s basketball doubleheader, highlighting the power of sports on The CW,” says Brad Schwartz, President of Entertainment, The CW Network. “Live sports continue to set new ratings milestones for The CW, reinforcing the reach of broadcast television and establishing the network as a premiere destination for free, high-quality games that appeal to all sports fans.”
The CW will soon offer more than 500 hours of sports programming, with a growing roster of live sporting events on the network including ACC football, men’s and women’s basketball games and LIV Golf. The CW is also the home of the Emmy-award winning weekly studio series “Inside the NFL” and will broadcast WWE NXT beginning this fall and the NASCAR Xfinity Series in 2025.
ESPN’s NBA Today Viewership for December 2023 Up Nine Percent from December 2022
Viewership for ESPN’s NBA Today for December 2023 was up nine percent from its shows in December of 2022, according to Nielsen. The 14 editions of NBA Today on ESPN in December averaged 313,000 viewers, compared to 286,000 viewers the previous December.
In addition, NBA Today was up year-over-year in several key demographics, including 69 percent among Hispanic viewers, 14 percent among People 21-54 and 13 percent among People 18-49.
NBA Today is hosted by Malika Andrews and regularly features a diverse cast of analysts and reporters, including Kendrick Perkins, Richard Jefferson, Chiney Ogwumike, Ramona Shelburne, Zach Lowe, Adrian Wojnarowski and Brian Windhorst.
NBA Today airs Monday through Friday on ESPN from 3-4 p.m. ET. It is also available to watch on the ESPN App.
ESPN’s Get Up Records Most-Viewed Year Ever in 2023
The morning show – which debuted in April 2018 – finished 2023 as the show’s most-viewed year ever with an average of 379,000 viewers. This surpasses 2022 by 5%.
Get Up wrapped 2023 in impressive fashion, finishing December up 11% vs. December 2022. It was also the show’s 2nd most-viewed month ever (449,000 average viewers) just behind November 2023 (467,000 average viewers).
Fans can watch Get Up weekdays on ESPN from 8-10 a.m. ET with re-airs from 10 a.m.-Noon ET on ESPN2. The show is hosted by ESPN’s Mike ‘Greeny’ Greenberg with regular appearances from hosts and commentators such as Kimberley A. Martin, Dan Orlovsky, Mike Tannenbaum, Dan Graziano, Bart Scott, Ryan Clark, Brian Custer, and many others.
ESPN’s Monday Night Football Generates Audience of 26.1 Million Viewers for Lions-Cowboys
ESPN’s Monday Night Football Generates Audience of 26.1 Million Viewers for Lions-Cowboys, as the 2023 Season Continues to Deliver the Iconic Television Franchise’s Most-Watched Games in 26 Seasons
- MNF’s Three Most-Watched Games Since 1997 Have Aired in Span of Six Weeks
- Lions-Cowboys Up 92% from Comparable Week 17 Game
- Monday Night Football Solidifies Best Season-Long Viewership in ESPN Era
ESPN’s Monday Night Football delivered an audience higher than 26.1 million viewers for the second consecutive game and for the third game in the span of six weeks airing the Detroit Lions at Dallas Cowboys Monday Night Football Special Edition on Saturday, Dec. 30 (8:15 p.m. ET).
The Lions-Cowboys audience of 26,106,0000 viewers (ESPN, ABC, ESPN2, ESPN+, ESPN Deportes and NFL+) joins Eagles-Chiefs (November 22) and Ravens-49ers (December 25) from this season as the three most-watched Monday Night Football games since 1997.
The 2023 Monday Night Football season (20 games) is now officially the most-watched MNF season of the ESPN era (2006 – present), averaging 17.1 million viewers. The television franchise is up 33% year-over-year.
More on Lions-Cowboys:
- Averaged more than 27 million viewers during a significant portion of the second half (10:30 – 11:15 p.m. ET)
- Up 96% from ESPN’s Monday Night Football Week 17 in 2021** (Browns-Steelers)
Doubleheader Saturday Features No. 1 Seeded Ravens Hosting Playoff-Hopeful Steelers and a Texans-Colts’ Win-and-In Game
The NFL on ESPN will conclude its regular season coverage with Doubleheader Saturday on January 6 across ESPN, ABC, and ESPN+, with the AFC’s No. 1 seed Baltimore Ravens hosting the Pittsburgh Steelers (4:30 p.m.) followed by an AFC South showdown between the Houston Texans and Indianapolis Colts (8:15 p.m.). The winner of the Texans-Colts matchup will clinch an AFC Wild Card spot and remain in contention for a Division title. The Steelers also keep their playoff chances alive with a victory.
Monday Night Football’s Joe Buck, Troy Aikman and Lisa Salters will be in Indianapolis and Chris Fowler, Dan Orlovsky, Louis Riddick and Laura Rutledge will be in Baltimore.
Rose Bowl Game Presented by Prudential and Allstate Sugar Bowl Deliver Most-Watched College Football Playoff Semifinals in Six Years – New Year’s Six Scores Highest Audience Since 2018-19
- 22.6 million viewers watched the College Football Playoff Semifinals making it the most-watched in six years
- 13.3 million viewers watched New Year’s Six making it the most watched New Year’s Six since 2018-2019
- 27.2 million viewers tuned into the Rose Bowl Game this year
- Best semifinal since Year 1 of the Cup
- Top 10 cable telecast all-time
- Best non-NFL sporting event since 2018
- Peak: 32.8 million viewers – best of any CFP Semifinal
- Field Pass with The Pat McAfee Show delivers 1.4 million viewers – most for any CFB/CFP alternate telecast
- 18.4 million viewers tuned into the Allstate Sugar Bowl
- Fourth most-watched Sugar Bowl since 2004
- Third-best non-NFL sporting event since start of 2023
- Peak: 24.5 million viewers
Prime Video’s Thursday Night Football Finishes 2023 Season With Record Audience Gains
Prime Video’s second season of exclusive Thursday Night Football (TNF) featured substantial viewership gains and set multiple all-time marks for the most streamed NFL games in history, as the service continues to attract future generations of fans and set new standards of scale for live sports consumption on a streaming channel.
According to Nielsen, TNF on Prime Video registered a +24% increase among total viewers over the previous season (11.86 million vs. 9.58 million). TNF’s across-the-board viewership gains in 2023 included 13 weeks of double-digit, year-over-year gains among total viewers, as well as its second consecutive season of double-digit increases in the hard-to-reach P18-34 demographic.
As the NFL’s regular season draws to a close this weekend, the median age of Prime Video’s TNF audience is almost seven years younger than those watching the NFL on linear networks, and nearly 14 years younger than audiences watching prime-time broadcast television during the Fall 2023 season.
“We’re still very much at the beginning, but Thursday Night Football’s record growth in our second season is beyond encouraging as we work to super serve fans and advertisers,” says Jay Marine, vice president, Prime Video, and global head of sports. “We are building TNF on Prime into an incredibly valuable franchise, and our production and tech teams deserve a great deal of credit for the quality and innovation we have delivered to fans, and we are just getting started.”
The 2023 TNF on Prime season kicked off in September with a Vikings-Eagles matchup that averaged 15.1 million viewers, making it the most watched TNF game ever on Prime Video, as well as the most streamed NFL game in history. On November 30, those records were broken by a Seahawks-Cowboys TNF thriller that attracted an average audience of 15.3 million viewers, and a peak audience of nearly 18 million. Other season highlights included the launch of a new NFL tentpole event with the inaugural Black Friday Football game, and double-digit viewership growth across all pregame and postgame shows, includingTNF Tonight and TNF Nightcap, which grew +24% and +10%, respectively.
Below, find 2023 viewership highlights from Prime Video’s second of 11 seasons as the exclusive home of TNF. In order to present apples-to-apples comparisons with previous TNF seasons, the following figures do not include the inaugural Black Friday Football game, which is covered in a separate section. There is also a separate section that covers Nielsen’s custom Integrated Live Streaming Report, a viewership enhancement introduced prior to the 2023 season that incorporates Amazon’s first-party viewing signal.
- According to Nielsen National TV Ratings (panel only), TNF on Prime Video averaged 11.86 million viewers per game during the 2023 season, marking an increase of +24% over the previous season (vs. 9.58 million).
- The 2023 TNF on Prime season featured 13 weeks of double-digit, year-over-year viewership gains.
- TNF’s average audience crossed the 10 million mark 12 times during the 2023 season, while the 2022 TNF on Prime season posted six games that reached the 10 million mark.
According to Nielsen, the 15-game average of each TNF stream’s peak viewership was 13.93 million, marking a +23% increase over the previous season’s peak average (vs. 11.33 million).
Throughout the 2023 season, fans watching TNF on Prime carried a median age of 48.5 years old, which is 6.9 years younger than the average median age of viewers watching the NFL on linear TV (55.4), and 13.9 years younger than audiences watching prime time broadcast television during the Fall 2023 season (62.4).
For the first time, all 15 of TNF on Prime’s games won the night among total viewers against competing programming on broadcast and cable.
Additional highlights include:
Second Consecutive Year of Double-Digit Viewership Growth Among P18-34
- Among viewers in the coveted P18-34 demographic, TNF on Prime registered its second consecutive year of double-digit growth, posting an average of 2.40 million viewers.
- The 2023 TNF on Prime average among P18-34 marks an increase of +14% over the 2022 TNF on Prime season (vs. 2.11 million).
- The 2022 TNF on Prime season average among P18-34 posted an +11% increase over the 2021 average on FOX, NFLN + PV (2.11 million vs. 1.90 million).
- TNF was the most-watched prime time NFL game of the week five times during the 2023 season among P18-34.
- Throughout the 2023 season, TNF’s P18-34 viewership crossed the 2.5 million mark six times, while the 2022 TNF on Prime season posted three games that crossed the 2.5 million mark.
- Throughout the 2023 season, 20% of TNF on Prime’s viewers were in the P18-34 demographic, compared to 14% of viewers watching the NFL on linear networks.
- Throughout the Fall 2023 season, only 7% of viewers watching prime time broadcast television are in the P18-34 demographic.
Strong Viewership Gains Among P18-49
- TNF on Prime’s average viewership among P18-49 was 5.49 million viewers, marking an increase of +17% over the previous year (vs. 4.70 million).
- Among P18-49, TNF won the night all 15 times across competing programming on broadcast and cable.
- Throughout the 2023 season, TNF’s P18-49 viewership crossed the 5-million mark nine times, while the 2022 TNF on Prime season posted four games that crossed the 5-million mark.
- Throughout the 2023 season, 46% of TNF on Prime’s viewers were in the P18-49 demographic, compared to 34% of viewers watching the NFL on linear networks.
- Throughout the Fall season, only 21% of viewers watching prime time broadcast television are in the P18-49 demographic.
Female Viewership of TNF Posts Meaningful Gain in 2023
- TNF on Prime’s average viewership among F2+ was 3.86 million viewers.
- The 2023 TNF on Prime average among F2+ marks an increase of +30% over the 2022 TNF on Prime season (vs. 2.98 million).
TNF Pregame and Postgame Shows Register Significant Viewership Growth
- Despite no lead-in programming, TNF Tonight attracted an average audience (P2+) of 1.39 million viewers throughout the 2023 season, marking a +24% uptick over its 2022 average (vs. 1.12 million).
- Across the key demographics, TNF Tonight averaged 245,000 viewers in P18-34 (+7% vs. 2022) and 583,000 in P18-49 (+12% vs. 2022).
- TNF Kickoff, which streams from 8—8:15PM ET each week, attracted an average audience (P2+) of 5.27 million viewers throughout the 2023 season, marking a +31% increase over its 2022 average (vs. 4.03 million).
o Across the key demographics, TNF Kickoff averaged 885,000 viewers in P18-34 (+19% vs. 2022) and 2.11 million in P18-49 (+21% vs. 2022).
- TNF Postgame, which streams for 10 minutes immediately following the game’s conclusion each week, attracted an average audience (P2+) of 3.96 million viewers throughout the 2023 season, marking a +19% increase over its 2022 average (vs. 3.32 million).
- Across the key demographics, TNF Postgame averaged 913,000 viewers in P18-34 (+12% vs. 2022) and 2.14M in P18-49 (+14% vs. 2022).
- TNF Nightcap, a 30-minute show that immediately follows TNF Postgame, attracted an average audience (P2+) of 1.85 million viewers throughout the 2023 season and consistently outperformed all competing programming across broadcast and cable.
- TNF Nightcap’s 2023 average marks a +10% increase over its 2022 average (vs. 1.68 million) among total viewers.
TNF Viewers Command Higher Household Incomes
According to Nielsen’s most recent data, TNF on Prime viewers earned a median household income of $101,000 throughout the 2023 season, which is +16% higher than audiences watching the NFL on linear networks ($87,300).
Nielsen’s custom Integrated Live Streaming Report
Prior to the start of the 2023 season, Nielson introduced a measurement enhancement that combines Amazon’s first party viewing signal aggregated from the millions of connected TV devices streaming TNF with Nielsen’s panel-based TV measurement. Nielsen then includes their out-of-home (OOH), local station (OTA), and computer/mobile measurement to provide a comprehensive, cross-platform view of the TNF audience.
- According to Nielsen’s custom Integrated Live Streaming Report, Prime Video averaged 12.95 million viewers (average minute audience) across all media platforms during the 2023 TNF on Prime season.
- Please note that Nielsen’s custom Integrated Live Streaming Report is currently under review by the Media Rating Council and is not presently accredited.
Prime Video Launches New NFL Tentpole Event With First-Ever Black Friday Football Game
On Friday, November 24, 2023, Prime Video launched a new holiday tradition on the national sports calendar. On a day filled with established traditions that span shopping, travel, and the enjoyment of Thanksgiving leftovers, Black Friday Football (BFF) attracted a significant audience to a previously untapped afternoon time slot as the Miami Dolphins handed a 34-13 defeat to the New York Jets.
- According to Nielsen National TV Ratings (panel only), BFF on Prime Video averaged 9.61 million viewers, setting a viewership benchmark for this unprecedented NFL event.
- Viewership peaked at 11.64 million viewers.
BFF was the most-watched event of the day among total viewers and across all key demos, averaging 1.77 million in P18-34 (+220% over the No. 2 program) and 4.28 million in P18-49 (+229% over the No. 2 program).
Bills-Chargers Thriller in Peacock Holiday Exclusive Delivered Primetime’s Largest Audience on Saturday Night
NFL Christmas Day Games Average 28.7 Million Viewers
On Christmas Day in 2023, the average viewership (TV+Digital) across all three NFL games – Las Vegas Raiders versus Kansas City Chiefs, New York Giants versus Philadelphia Eagles and Baltimore Ravens versus San Francisco 49ers – was 28.7 million – up +29% versus Christmas Day last year (22.2 million).
The 1 p.m. ET game on CBS and Nickelodeon between the Raiders and Chiefs averaged 29.6 million viewers (TV+Digital), making it the second most-watched Christmas Day NFL game on record behind only Cincinnati Bengals versus Minnesota Vikings on ABC in primetime in 1989. Raiders-Chiefs is also up +31% versus CBS and Nickelodeon’s Christmas Day game in 2022.
The 4:30 p.m. ET game on FOX between the Giants and Eagles averaged 29.0 million viewers (TV+Digital), ranking as the third most-watched Christmas Day NFL game on record.
The primetime Christmas Day game on ABC between the Ravens and 49ers averaged 27.6 million viewers (TV+Digital).
All three games rank among the top five Christmas Day NFL games on record, dating back to 1988.
ESPN’s Ravens-49ers Draws More than 27.6 Million Viewers, the Second Most-Watched Monday Night Football Game Since 1996
ESPN’s Monday Night Football on Christmas night between the Baltimore Ravens and San Francisco 49ers (December 25, 8:15 p.m. ET) generated more than 27.6 million viewers (ABC, ESPN+ and ESPN Deportes), as the 2023 season continues to re-write the Monday Night Football record books.
The Ravens-49ers, with an audience of 27,648,000 viewers, is the second most-watched Monday Night Football game in 27 years (since 1996 season), trailing only the Philadelphia Eagles at Kansas City Chiefs from Week 11 (November 22, 2023) – which also aired on ESPN and ESPN2, in addition to ABC and ESPN+. In short, Monday Night Football has now aired the two most-watched games in 27 years in the span of five weeks.
Year-over-year, the Ravens-49ers audience was up 61% from the primetime game on Christmas in 2022 (Buccaneers at Cardinals) on another network. Focusing on all Christmas day games, the Ravens-49ers ranks among the top four most-watched NFL games across all networks (more than 20 games) since 1994. More highlights:
- In Week 16, Monday Night Football was up 152% year-over-year (Chargers at Colts)
- Ravens-49ers peaked at 31.4 million viewers late in the first half (9:30 – 9:45 p.m.).
Monday Night Football Up Nearly 30% Year-Over-Year
Season-to-date, Monday Night Football is averaging 16.6 million viewers, up 29% inclusive of all linear games (19 games vs. 17 games), despite the Week 3 and Week 14 presentation of two games vs. last season’s singular game in the same weeks. Excluding this year’s Week 3 and Week 14, Monday Night Football would be up 43% year-over-year, averaging 18.3 million viewers.
Christmas Day Showdown Delivers NFL on FOX Double-Digit Gains
- 29,021,000 viewers tuned in on Monday to FOX NFL’s Christmas Day game between the Philadelphia Eagles and the New York Giants
- FOX’s most-watched Christmas Day telecast of any kind
- Up +29% over last year’s comparable window between the Denver Broncos and Los Angeles Rams (22,574,000)
- Viewership peaked with 31,678,000 viewers from 7:30 – 7:45 PM ET
NBC Sports’ Presentation of Liverpool – Arsenal is Most-Watched Premier League Match in U.S. History
NFL on FOX Unwraps Best AMERICA’S GAME OF THE WEEK Performance Since 1995
- 31,518,000 viewers tuned in to AMERICA’S GAME OF THE WEEK, highlighted by the Miami Dolphins down-to-the-wire victory over the Dallas Cowboys on Christmas Eve
- FOX’s best performance for AMERICA’S GAME OF THE WEEK since 1995
- Excluding Thanksgiving Day, this season’s most-watched NFL telecast on any network
- Up +13% over last year’s Week 16 delivery of 27,833,000 viewers (12/24/2022)
- AMERICA’S GAME OF THE WEEK currently ranks as the most-watched program in all of television; season-to-date the package is averaging 24,930,000 viewers, up +2% over last year (24,531,000)
Prime Video’s TNF Attracts 10.2M + 13th Week of Double-Digit YoY Increases
Prime Video’s penultimate Thursday Night Football presentation of the 2023 season attracted an average audience of 10.20 million viewers for a Saints-Rams matchup with weighty postseason consequences. The game’s viewership posted a +23% increase over last season’s comparable game, a +28% jump from last week’s TNF game, and notched Prime Video’s 13th week of double-digit, year-over-year viewership gains this season. Saints-Rams on Prime reached a peak audience of nearly 12 million and propelled TNF’s record pace as the franchise advances to next week’s season finale.
Please note that due to the Christmas and New Year’s Day holidays, Nielsen data for next week’s TNF on Prime game, as well as 2023 full-season viewership results, will not be available until Tuesday, January 2nd. Below, find detailed viewership highlights from last night, as well as season-to-date figures and trends.
- According to Nielsen National TV Ratings (panel only), TNF on Prime Video averaged 10.20 million viewers on Thursday night, postingan increase of +23% over last year’s comparable TNF game (8.27M for Jaguars vs. Jets, 12/22/22).
- Last night’s game marked the 13th week of double-digit, year-over-year viewership growth during the 2023 TNF on Prime season.
- Saints-Rams on Prime Video generated a +28% increase over the previous week’s TNF game (7.98M for Chargers vs. Raiders).
- Last night’s audience peaked at 11.67M between 9:15 and 9:29 PM EST.
- With one game left this season, Prime Video has already presented 11 TNF streams with audiences north of 10 million viewers. There were six such games all of last season.
- Season-to-date, TNF is averaging 11.97M total viewers, an increase of +25% vs. last season’s 14-game average on Prime Video (9.57M).
- As it has every week this season, TNF won the night among total viewers across all broadcast and cable programming (+236% over the No. 2 program).
- Among viewers in the coveted P18-34 demographic, TNF on Prime averaged 2.00M, and outperformed all programming on Thursday (+1024% over the No. 2 program).
- Season-to-date, TNF is averaging 2.44M within the P18-34 demographic, an increase of +15% over last year’s 14-game average in the demo.
- Among viewers in the P18-49 demographic, TNF on Prime averaged 4.45M, and outperformed all programming on Thursday (+949% over the No. 2 program).
- Season-to-date, TNF is averaging 5.56M within the P18-49 demographic, an increase of +18% over last year’s 14-game average in the demo.
- Among Female viewers, TNF is averaging 3.88M this season, an increase of +31% over last year’s 14-game average in the F2+ demo.
- Season-to-date, TNF on Prime’s median age is 48.5, which is 6.9 years younger than audiences watching the NFL on linear networks (55.4), and 13.5 years younger than audiences watching prime time broadcast television (62).
- Through 14 weeks, TNF Tonight, TNF on Prime Video’s pregame show that kicks off each week at 7PM EST, is averaging 1.40M viewers, which is an increase of +25% over last year’s 14-game average (1.12M).
- Through 13 weeks (the most recent available postgame show data), TNF Nightcap is averaging 1.88M viewers, which is an increase of +13% over last year’s 13-game average (1.70M), and outperforming all head-to-head programming across broadcast and cable.
- According to Nielsen’s custom Integrated Live Streaming Report,* Prime Video averaged 11.13 million viewers (AMA) across all media platforms during last night’s Saints-Rams game, and is averaging 13.07M through 14 games in that metric. Please note that Nielsen’s custom Integrated Live Streaming Report is currently under review by the Media Rating Council and is not presently accredited.