Case Study: The Goodwood Production Team Use iconik and Backlight Clip Studio to Boost Engagement

This case study focuses on a collaboration with the company responsible for the Festival of Speed presented by Mastercard, The Goodwood Group.

The Goodwood Group of Companies is a 300-year-old British sporting estate that hosts horse racing, cricket, motorsport, golf, shooting, and flying events year-round. The estate hosts a myriad of events, from nuptials in the historic Goodwood House to horseracing and the ever-charming celebration of all things canine, Goodwoof, presented by MARS Petcare. The Goodwood Production Team is at the forefront of capturing and sharing these experiences with the world as they happen—and also managing, distributing, and revitalizing Goodwood’s extensive archive.

They are  leveraging two of Backlight’s cloud-native solutions—Clip Studio and iconik— for the media management and distribution of content gathered from numerous events hosted at the Goodwood Estate. You can read more about it here in this case study.

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