New Report Uncovers the Procurement Disconnect Between Buyers and Vendors in Media Technology Sector

Earlier this year Bubble Agency collaborated with Caretta Research and distributed a survey to uncover the procurement disconnect between buyers and vendors. The resulting report aims to help the industry in buying and selling the complex, high-value hardware, software and services that define the media and entertainment technology business. In a hyper-competitive media market, making the wrong technology choice can impact a business for 5-10 years. Our findings provide a roadmap to more efficient and collaborative procurement strategies.

Key Highlights:

  • The RFP remains the procurement weapon of choice for most buyers, whereas almost 60% of vendors prefer informal engagements.
  • RFPs that are well structured and outcomes focused offer more room for different approaches and technical innovation.
  • Proofs-of-concept (POCs) and formal demos are undervalued and underused by media technology buyers.

CLICK HERE to read the full report.

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