DAZN and X Games Partner to Scale Global Access to World’s Premier Action Sports

DAZN and X Games have signed a multi-year global broadcast partnership which will see DAZN become a global streaming partner for X Games’ distribution of live events. This partnership will offer fans both old and new the opportunity to enjoy all the best action from the live events as well from archive and short and long-form content.

Critically, all X Games content will sit in front of DAZN’s paywall, joining DAZN’s ever-expanding free tier. This strategic move represents the shared ambition of DAZN and X Games to reach and engage even bigger audiences worldwide. Registered users will also be able to enjoy access to a vast portfolio of VOD content which will live, throughout the season, on DAZN.

Shay Segev, CEO of DAZN Group, says, “This global partnership with X Games represents another premium addition to our free content proposition. Much like the DAZN platform, X Games is competition rooted in innovation and passion and we are pleased to be playing a significant role in increasing its global popularity.  Fans of these events will be able to access the best action at no cost on DAZN’s platform and we look forward to welcoming them to a new home for action sport.”

Scott Guglielmino, President & COO of X Games, says, “We’re delighted to partner with DAZN to provide X Games fans with more access to our brand and the world class athletes that drive it.  This is an important next step as we build toward the launch of our X Games Leagues in 2026.  X Games Winter and Summer Leagues will provide fans with year-round opportunities to follow and engage with the world’s premier action sports athletes from host cities around the world.” 

Founded in 1995, the X Games have become the premier action sports competition, drawing over 50,000 visitors to the 2023 summer event alone. X Games recently announced the introduction of X Games League, an innovative new take on the competitive structure and events within action sport.  As X Games adds more year-round and innovative content, fans around the globe will be able to follow along on DAZN.

A key component of those offerings will be women’s sports – with both X Games and DAZN placing female athletes at the centre of their coverage. Over the past year, X Games has added five new women’s disciplines: BMX Park, Skateboard Vert Best Trick, Skateboard Street Best Trick, and Ski and Snowboard Knuckle Huck.

X Games Ventura 2024 presented by SONIC will see the debut of Women’s BMX Park, which will feature Olympians like Hannah Roberts and Nikkita Ducaroz.

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