SVG Rewind: NHL in ASL Alternate Broadcasts Bring Stanley Cup Final to the Deaf Community

NHL's Rachel Segal and Matt Celli take you inside the production

This year’s Stanley Cup Final was not only a seven-game thriller but also the catalyst for a first-of-its-kind, alternate telecast serving the deaf and hard-of-hearing community, NHL in ASL.

For every game of the Final, the NHL produced live game coverage presented with commentators communicating in American Sign Language (ASL). The telecasts were available to stream on ESPN+ in the U.S. and Sportsnet+ in Canada. The league partnered with P-X-P – a company dedicated to access, inclusion, and representation in professional sports for Deaf and hard-of-hearing sports fans – to produce the live shows from their studios in New York City.

On this episode of SVG Rewind, we are joined by the NHL’s VP, Social Impact & Strategic Integration Rachel Segal and VP and Coordinating Director/Studio Manager Matt Celli to break down what it took to produce these shows. Why was this the avenue they chose to pursue, what factors in the operation needed to be taken into consideration, and how did it evolve over the course of the seven-game series?

Watch Now on SVG PLAY:

NHL in ASL was made possible by the following members of the NHL and P-X-P:

Steve Mayer, Senior EVP and Chief Content Officer
Kim Davis, Senior EVP, Social Impact, Growth Initiatives & Legislative Affairs
Dan O’Neill, SVP, Arena, Event Operations
Andre Carrington, VP, Media Technology
Paul LaCaruba, VP, Youth Strategy & Hockey Culture
Jon Muro, Director, Broadcast Engineering and Remote Technical Operations
Taishon Black, Senior Manager, Broadcast Engineering
Dennis DePrimo, Manager, Broadcasting Engineering
Joe Ciancarelli, Manager, Control Room & Techical Operation, NHL Productions
Ben Davies, Production Manager, NHL Productions

Brice Christianson, Founder & Chief Executive Officer, P-X-P
Jason Altmann, Chief Operating Officer, P-X-P
Noah Blankenship, Commentator, P-X-P
Meagan Thorp, ASL Interpreter, P-X-P
Joshua Ayoub, ASL Interpreter

For more episodes of SVG Rewind, as well as access to all SVG live event panels, case studies, keynotes, and more, visit SVG PLAY.

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