Wicked Smaht Storage: How the Boston Red Sox Use AI to Monetize Its Historical Video Archive
Boston Red Sox partners with Wasabi on its asset management solution
Story Highlights
Sports teams and leagues own years of valuable legacy content, and in today’s digital age, this content is growing exponentially. How can content owners leverage all of this content to help drive strategies in fan engagement or sponsorships while generating additional ROI? AI technologies are transforming how sports organizations maximize the value of their content.
In this session, Brian Shield, SVP and CTO of the Boston Red Sox explores how to leverage AI and machine learning technologies to help boost revenue and capitalize on media content.
This session was hosted at the SVG Sports Content Management Forum on July 24 in New York City and was moderated by Isabel Freedman, Wasabi Technologies, Alliance Marketing Manager, Media & Entertainment.
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