FloSports Selects Magnifi as the Official Highlights Solution for College Football Coverage

FloSports has chosen Magnifi by VideoVerse, an AI-driven video technology company and video-editing SaaS platform, as its official highlights creator for college football.

With Magnifi as its official highlights creator, FloSports will be able to generate highlights with ease by using meta-tags to track pivotal game moments–touchdowns, interceptions, fumbles–and more. These meta-tags will help FloSports create corresponding clips in under a minute that can be distributed across its many social channels.

Most crucially, Magnifi will enable Flosports to create these highlights in real-time. John Turner, the VP of Content at FloSports, states that this feature was a major one in choosing Magnifi as its official highlights creator for college football.

“Football is the number one sport in the U.S. and fans have an insatiable appetite when it comes to the game. To meet their needs, we had to align with a highlights partner that could focus on the speed, precision, and artistry that football fans everywhere deserve,” says Turner.

“Football is a beloved national pastime, and collegiate sports represent a rapidly growing opportunity. However, fan behavior is evolving—they’re increasingly mobile and active across various platforms. To address this, Magnifi’s AI-powered highlights offer a preview of the full action that viewers can only experience by subscribing, tuning in, and staying engaged with football games on FloSports,” says Prateek Sharma, Chief Strategy Officer at Magnifi by VideoVerse. He also expressed enthusiasm about this being the beginning of a long-term partnership, and they hope to extend into other sports across the FloSports portfolio.

Magnifi’s integration with FloSports has already begun: World-class highlights are coming to a screen nearest you for the 2024-25 football season.