AI in Media Asset Management: Implementation, Impact, Content Security, and Practical Use
Leaders from FOX Sports, the PGA TOUR, Perfect Memory, and Twelve Labs tackle the challenging questions
Story Highlights
Everyone working in the industry is looking for practical applications of artificial intelliegnce (AI). AI is already impacting asset management and storage workflows for sports content owners.
What are the best media-management applications for both traditional-AI and generative-AI (GenAI) technologies and how can these tools push automation? What are the implications of text-to-video generation platforms — like OpenAI’s Sora — within the sports-media space (for example, seamlessly upscaling HD to 4K)? And, as we begin to see how GenAI can be abused by deep fakes, how can you protect your content from being used as a basis for these fakes?
This panel discussion of industry leaders address those pressing questions.
The conversation includes:
- Byron Chapman, PGA TOUR, Director of Media Asset Management & Media Workflows
- Travis Couture, Twelve Labs, Founding Solutions Architect
- Louis Matignon, Perfect Memory, Head of Sales, EMEA
- Dustin Myers, Fox Sports, SVP, Production Operations
This session was hosted at the SVG Sports Content Management Forum on July 24 in New York City and was moderated by Tab Butler, Industry Consultant & Former SVG Sports Content Management Forum Committee Chairman.
Watch Now on SVG PLAY:
