Nielsen’s Big Data + Panel Measurement Posts 13.76M for Vikings-Rams on Prime

October 24th Vikings-Rams thriller on Prime Video attracted 13.76 million viewers, registering a double-digit increase over last year’s comparable game, as well as the streamer’s sixth TNF event of the season to draw more than 12 million viewers. During the sports calendar’s most crowded and competitive stretch of the year, TNF on Prime has posted year-over-year viewership gains across four of the last five weeks.

As the 2024 season’s half-way mark approaches, TNF on Prime continues to pace ahead of last year’s record viewership and is now averaging 13.22 million viewers, which is +11% above the 2023 full-season average of 11.86M, and +38% over 2022’s average of 9.58M.

Below find viewership highlights from last night, as well as several season-to-date figures and trends. Please note that all the below figures are from Nielsen’s Panel Only measurement. Nielsen’s Big Data + Panel figures will arrive on Monday.

According to Nielsen, TNF on Prime Video averaged 13.76 million viewers on Thursday night, which is up +11% from last year’s presentation of Buccaneers vs. Bills (11.36M, 10/26/23).

Last night’s game posted a +26% increase over the comparable game from 2022 (10.00M for Ravens-Buccaneers, 10/27/22). Vikings-Rams on Prime Video peaked at 13.90M viewers (9:15 – 9:30PM ET).

Season to date, TNF is averaging 13.22 million viewers, an increase of +11% over TNF on Prime’s 2023 season average (11.86M), and +38% above the 2022 TNF season average (9.58M). As it has every week this season, TNF won the night among total viewers across all broadcast and cable programming (+94% over the No. 2 program).

Among viewers in the hard-to-reach P18-34 demographic, TNF on Prime averaged 2.40M, and stands as the most-watched program of the week beginning Monday, October 21.

Season to date, TNF is averaging 2.81M within the P18-34 demographic, an increase of +17% over last year’s full-season average (2.40M). Within P18-34, TNF on Prime is tracking +33% above its 2022 season average (2.11M).

Among viewers in the P18-49 demographic, TNF on Prime averaged 5.71M, and stands as the most-watched program of the week beginning Monday,
October 21.

Season to date, TNF is averaging 6.33M within the P18-49 demographic, an increase of +15% over last year’s full-season average (5.49M). Within P18-49, TNF on Prime is tracking +35% above its 2022 season average (4.70M).

Season to date, TNF on Prime’s median age is 47.7, which is more than seven years younger than audiences watching the NFL on linear networks
(55), and almost 15 years younger than the broadcast primetime average (62.5).

TNF Tonight, TNF on Prime’s pregame show that kicks off each week at 7:00PM ET, is averaging 1.51M viewers, which is an increase of +9% over last year’s full-season average (1.39M).

Through the most recent available postgame show data, TNF on Prime’s postgame show, TNF Nightcap, is averaging 2.02M viewers, which is an increase of +9% over last year’s full-season average (1.81M).

Week 9 on ESPN Platforms Sees Strong Audience Showings from College GameDay in Bloomington and ABC Saturday Tripleheader

ESPN College GameDay‘s Week 9 show at Indiana continued its hot streak

• 2.0M avg. viewers
• 2.6M final-hr viewers

Through 9 weeks, viewership among the P18-24 demo is up 41% over 2023, The show remains on pace for its best season ever.

FOX’s BIG NOON SATURDAY Scores Most-Watched CFB Game of the Weekend

FOX’s BIG NOON SATURDAY scored the most-watched college football game of the week on any network with Ohio State’s narrow 21-17 win over Nebraska

• Averaged 5,956,000 viewers on FOX
• Peaked at 9,456,000 viewers on FOX

On the game side, ABC scored 3 of the top 5 games:

• Missouri vs. Alabama: 5.7M viewers
• LSU vs. Texas A&M: 5.1M viewers
• Notre Dame vs. Navy: 2.9M viewers

Formula 1 on ESPN Viewership Notes after Mexico City Grand Prix

ABC’s live telecast of the Formula 1 Mexico City Grand Prix on Sunday, October 27, attracted an average audience of 1.4 million viewers for the race-only portion of the telecast (4-5:45 p.m. ET), with a peak of 1.6 million.

The 2024 audience was the second-highest viewership for the race on record and nearly identical (down 3 percent) to last year’s record audience.

Through 20 of 24 races, the 2024 F1 season is averaging 1.12 million viewers per race across ESPN, ESPN2 and ABC, up over the 2023 F1 full season average (1.1M).

The next race is the Formula 1 Sau Paolo Grand Prix on Sunday, Nov. 3. The race will air on ESPN2 and stream on ESPN+ in the United States – coverage starts at 10:30 a.m. ET with Grand Prix Sunday with the race starting at noon.

The Brazil race coverage also will include the return of the “F1 Kids” alternate telecast on ESPNU and two alternate streams on ESPN+ (onboard cameras and track position views).

Some key points from the 2024 season so far:

• Five races this year have set event viewership records (Miami, Monaco, Canada, British and most recently, Italian).
• The Miami Grand Prix in early May, airing on ABC, set the all-time U.S. television F1 record for a live telecast with 3.1 million average viewers.
• During one point in the season, five consecutive races had year-over-year viewership gains: Japan, Miami, Monaco, Canada and Spain. (China and Imola were not run in 2023).
• Nine races this season have seen year-over-year viewership gains over 2023 (Japan, Miami, Monaco, Canada, Spain, British, Hungary, Dutch, Italian).

Remaining Races – 2024 Formula 1 World Championship Calendar