The Famous Group and ANC Form Strategic Partnership to Revolutionize Fan Engagement with Innovative Venue Technologies

The Famous Group and ANC announces a strategic partnership, combining the creative technology from The Famous Group with ANC’s turnkey venue solutions model and powerful venue control software, LiveSync, to drive exciting new fan engagement opportunities for ANC partners.

Founded on decades of experience in the entertainment and sports industry, ANC delivers venue technologies and turnkey operational support for leading sports and entertainment venues. Similarly, The Famous Group has collaborated with professional teams and leagues across the globe on various mixed and augmented reality activations. Their proprietary Vixi Suite technology is currently used in over 250 venues worldwide, with the platform offering unique engagement experiences at iconic recent events, including the Super Bowl, the LPGA’s Solheim Cup, and the 2024 NBA All-Star Weekend.

“ANC is widely respected for its turnkey approach to fan experiences and venue solutions, and our collaboration allows these partners to seamlessly access our state-of-the-art interactive technology within ANC’s existing framework,” says Jon Slusser, Owner & Partner of The Famous Group.

As part of this partnership, the Vixi Suite will be incorporated directly into ANC’s LiveSync venue control software, making the technology accessible and seamlessly integrated for ANC partners. By embedding these tools into existing systems, teams and venues can easily activate immersive experiences and real-time fan interaction without needing additional hardware, ensuring smooth user control and efficient event operations.

The LiveSync x Vixi Suite combination creates new highly sponsorable viral opportunities for teams, such as branded Selfie Cams ‘powered by’ premium partners. ANC field technicians have already been trained to deploy the Vixi Suite and its numerous features, allowing existing ANC partners to start as soon as their next game or live event.

“ANC’s top priority has always been to innovate new ways to enhance the fan experience for our venue partners. Part of that is constantly evaluating the comprehensive services we provide to support their goals,” says Jerry Cifarelli Jr., CEO of ANC. “The Famous Group are pioneers who consistently push the envelope when it comes to immersive fan experiences. By integrating their cutting-edge technology with our venue solutions model, we’re seamlessly opening new doors for our partners, elevating fan engagement while helping teams with fan data to create deeper and more rich connections with fans long-term.”