SVG Summit 2024: Cosm, ESPN, Meta Keynote New ‘MVP’ Workshop Focused on Monetizing Video Production

As part of its new program offerings at this year’s SVG Summit, the SVG editorial team in cooperation with Chris Wagner, Founder and Managing Partner of OTT Advisors, is launching a workshop dedicated to  how new technologies are positively driving revenue for teams, leagues and broadcasters.  The Monetizing Video Production (MVP) Workshop, with Veritone as its lead sponsor, will take place at 10 a.m. – 12:30 pm on the morning of Dec. 16 in the Nassau Suite on the 2nd floor of the New York Hilton.

Wagner, who serves as MVP Program Director, explains: “MVP will explore how sports production technologies are offering teams, leagues and broadcasters new monetization opportunities in-venue, on devices, and in the metaverse. It  will provide innovation and business development executives with ideas how to generate new ad and sponsorship revenues for their customers who are trying to reach a rapidly changing sports audience.”

REGISTER: SVG Summit (December 16-17, New York City)

Following welcoming remarks by Veritone Managing Director Paul Cramer, the MVP Workshop will kick off with a keynote panel entitled “Creating and Monetizing the New Immersive Fan Experience.” Executives from COSM, ESPN, and Meta will share  the market opportunities (and production realities) for broadcasting sports in these immersive dome venues. Speakers include: Ryan Dornbusch, Meta, Head of Sports and Live Event Production; Zack Malet, ESPN, Senior Director, Sports Business Development & Innovation; and Peter Murphy, COSM, SVP, Content and Media.

This opening session will be followed by “MVP In Venue: The Return of the Second Screen,” which will focus on how mobile devices offer teams and their brand partners the opportunity to further engage their fans with supplementary content, promotions and a premium game experience. Panelists include: Matt Duarte, YES Network, VP, Strategy and Business Development; Ryan Halkett, New York Islanders, SVP, Isles Media & Entertainment; and Nima Malekmanesh, Evertz, Director of Business Development – Live Media;

JR McCabe, Sinclair, Chief Business Officer, Consumer Products; and Nathan Peterson, Tagboard, CEO.

New on-screen layouts  for advertising and sponsors will be the topic of “MVP On Screen: Beyond the L-Bar” which will deliver an overview of how a reapportioned screen experience is providing  richer fan information and new sponsor inventory. Panelists include: Mike Allen, FanDuel Sports Network, Chief Product Officer; Lynnwood Bibbens, ReachTV, CEO & Founder; Paul Cramer, Veritone, Managing Director, Media and Broadcast; and Ken Ruck, Magnifi, SVP – Americas.

And what’s next?  The panelists on “MVP Metaverse: Brands In Your Head” will look ahead to  ways fans are becoming  immersed in the action, expanding rights holder inventory via a parallel sports production with no real-world limitations. Panelists include: Ryan Dornbusch, Meta, Head of Sports and Live Event Production; Lucky Gobindram, CXR Agency, President and SVP, Global Sales; Kaitlyn Kuczer, Deloitte Consulting, Immersive Engineering Lead; and Brian Ryerson, USTA, Senior Director, Digital Strategy.

Registration for the SVG Summit and its MVP program is limited to qualified industry professionals and SVG sponsors only. To apply to register and for more program information visit www.thesvgsummit.com