Live From Super Bowl LIX: FOX Sports Highlights Celebrity Fashion With Production of Tubi Red Carpet Show in 1080p HDR

Show will be housed in a Solomon Group–built tent outside Caesars Superdome

FOX Sports will broadcast the best of the AFC and NFC in tonight’s game, but, three hours before the first play, the Tubi Red Carpet at Super Bowl LIX at 3:30 p.m. ET will showcase some of the most famous celebrities’ fashion game. The 1080p HDR production from a dedicated space outside Caesars Superdome will bring a new element to the biggest NFL game of the year.

Fashion will be the focus when celebrities walk the Red Carpet before the Big Game.

“We think it’s a great concept between us and the NFL to provide an access point for the VIPs to come through in an amazing experience for the viewers at home,” says Brad Cheney, VP, field operations and engineering, FOX Sports. “The celebrity effect on these games continues to grow, so we want to have something where they can feel part of the game.”

Red-Carpet Ready: Solomon Group, Live Digital Entertainment Provide Essential Assistance 

After the Thanksgiving holiday, FOX Sports and its partners on the project hit the final stretch of the preparation phase. The team at the Solomon Group — including co-founder/CEO Gary Solomon Jr. and Senior Producer Victoria Sumrall — were a pivotal part of constructing the interior of the temporary tent, part of the league’s wider infrastructure system. The team worked closely with FOX Sports’ tech team to complete construction on time.

On the production side, Cheney and his crew are supplying technological and front-bench support for Live Digital Entertainment, the main production company. FOX Sports director Bryan Lilly, producer Mark Teitelman, and Technical Producer Bill Moore will be at the controls, with Live Digital Entertainment Executive Producer/Showrunner Eddie Delbridge as the program’s lead. Game Creek Video Varsity mobile unit will produce the show and, after its conclusion, will become the backup mobile unit for disaster recovery for the main game broadcast.

Solomon Group put together the structure that will house the show outside Caesars Superdome.

The space is large enough to accommodate host Olivia Culpo, Emmy Award–winning media personality Rocsi Diaz, New Orleans defensive end Cam Jordan, influencer Taylen Biggs, and NFL Fashion Editor Kye Smith, as well as various other outlets that want to spotlight the celebrities on-air.

“A number of other NFL Media partners will also be on the Red Carpet to ask their questions and see everyone as they come through,” says Cheney. “There’s going to be some really neat pieces to this [show] that are different from what you normally would expect on a Red Carpet.”

A First for Tubi: The Digital Platform’s First Live Show Features 15 Cameras, Celebrity Guests

The Super Bowl and popular culture have become a match made in heaven over the years, and, with the introduction of the show, there’s no better time to bring it to Tubi as its first live marquee show. When you pair this accomplishment with the game being shown completely free on the platform, Sunday will be a monumental day for Tubi.

The noteworthy day will be matched with a hefty stack of technology. The complement of 15 cameras will feature impressive hardware, including the standard assortment of studio-show cameras, a Steadicam with the FOX Megalodon shallow–depth-of-field camera for a cinematic and up-close look at the outfits, and a RailCam to track the celebrities down the red carpet.

From a programming perspective, celebrities associated with both the Kansas City Chiefs and Philadelphia Eagles as well as with the host city are expected, but a handful of unexpected guests are likely to pop up on the carpet.

“I think we forget how many people are here for the largest football game in the world,” says Cheney. “It’s exciting to see how we can pull them into the show. We’ll also have a way for [the guests] to sit down and have a deeper conversation or a longer conversation with us.”

In addition to the celebrities attending the game, the show will feature photos of the players and their pregame outfits as they make their way from the team buses into the stadium and into their respective locker rooms.

Game Creek Video Varsity mobile unit will produce the Red Carpet show.

The HDR Difference: A Workflow To Make the Fashion Pop on Super Bowl Sunday

1080p HDR isn’t new to the crew at FOX Sports, but, in this specific situation with its use in a live fashion show, the HDR component can be a game-changer for fans viewing on compatible devices.

“Our goal is to set the stage and make this something that’s going to wow people,” says Cheney. “These outfits are amazing and detailed-oriented, and, with the visual difference that HDR provides, the show is going to drive that home.”

Ultimately, this show will point fans toward the Chiefs–Eagles matchup at 6:30 p.m. ET on FOX, Tubi, and the broadcaster’s digital outlets.

“Since it’s not just the diehard football fans that tune into this game,” he adds, “[this show] is about catering to all the customers of the Super Bowl. The more we can cater to those people and drive them toward watching the game, it’s an important part of the day.”