The NIL Effect: How the Shifting Business of College Athletics Impacts On-Campus Video Production

As new court-mandated rules take effect today, what does it mean for college sports video professionals?

July 1 is the official first day of the new college athletics calendar; however, this year comes with added weight as rules outlined in the recent court decision permitting the payment of student athletes hastily take effect. There’s no denying that college athletics is being dramatically altered by the era of name, image, and likeness (NIL), but what does it mean for the world of video production and distribution?

In this exclusive panel discussion, industry leaders attempt to make sense of what this all means for video production teams on campuses nationwide. How are content creation departments within athletic departments evolving to better support themselves and their student-athletes? How is content creation a more critical piece of recruiting? What are best practices for content sharing between athletic departments and student-athletes? How does this impact live broadcasts and in-venue shows?

This conversation includes:

• Brandon Berrio, Louisiana State University, Executive Director of Social Media & Branding
• Tom Buffolano, Tata Communications Media, Head of Business Development
• Ken Cleary, University of North Carolina, Assistant Director of Athletics – GoHeels Productions
• Jim Nachtman, Penn State University, Assistant Athletics Director – Live Video Productions, Broadcasting, & Sport Administrator

Watch Now on SVG PLAY:

This panel was hosted at the SVG College Summit in Atlanta on May 28 and was moderated by Brandon Costa, Director of Digital for Sports Video Group.

NOTE: This conversation was recorded prior to the announcement of the approval of a federal judge to allow (not require) schools to directly pay their athletes for the use of their name, image and likeness (NIL). The result of which kicks in on July 1, 2025.