A Historic Precursor? FIFA, HBS, DAZN Offer an Inside Look at Production of FIFA Club World Cup 2025

FIFA’s Oscar Sanchez, HBS’s Stefan Wistuba, DAZN Spain’s Quim Domènech reflect on the event

By all accounts, this past summer’s FIFA Club World Cup, hosted by stadiums across the U.S., was a success. According to FIFA, the entire event pulled in a global viewing audience of 2.7 billion people (per an analysis by Nielsen Sports), and its global broadcaster, DAZN, agrees, saying that the event enjoyed “record reach and engagement.”

What was it like to produce this unique event, and what does it mean for next summer’s main event, the 2026 FIFA Men’s World Cup? In this exclusive conversation, FIFA Head of Host Broadcast Production Oscar Sanchez; HBS Director, FIFA Projects Unit, Stefan Wistuba; and DAZN Spain SVP, Content, Quim Domènech take a deep dive into the broadcast coverage of FIFA Club World Cup 2025, sharing insight from some of the creative, operational, and technology frontlines.

Watch Now on SVG PLAY:

This panel was hosted at the SVG Europe Summit in Amsterdam on Sept. 11 and was moderated by SVG Editorial Director Ken Kerschbaumer.

SVG PLAY is your home for all Sports Video Group live-event and long-form video content. SVG members and sponsors have simple access to all SVG event panels, case studies, keynotes, and more — all in one place. To visit SVG PLAY, CLICK HERE.