FloSports Launches Cheer Season with Debut of 24/7 Channel
Story Highlights
The 2025 cheer and dance season has begun and FloCheer and Varsity TV are providing fans and participants the most comprehensive coverage in the history of competitive cheer and dance.
The season includes nearly 200 total events — from regional events to national championships — and Varsity TV will serve as the destination for fans to watch it all live or in rebroadcasts 24 hours after the event.
The season is supported by the debut of the Varsity TV 24/7 channel — a first-of-its-kind continuous stream featuring live event rebroadcasts with full audio, highlights, and original features. For the first time, on-demand archives will feature full music soundtracks for up to 50,000 routines through music licensing agreements coordinated by FloSports. Varsity TV 24/7 can be found at tv.varsity.com and for free on the Varsity Spirit YouTube channel, providing fans with nonstop cheer and dance coverage between major events.
Once again, Varsity TV will feature eight enhanced broadcasts to elevate the production quality and storytelling for top events. These enhancements will include:
- Live Studio Hosts and Expert Commentary — Cheer and dance professionals, including seasoned analysts, industry veterans, and former national champions, deliver real-time analysis, post-performance reactions, and points breakdowns during key Worlds divisions.
- Enhanced Broadcast Graphics and Replays — Expanded visuals showcase upcoming teams, results, historical context, team logos, and instant replays with expert breakdowns.
- Comprehensive Content Packages — From division previews and scoresheet analysis to behind-the-scenes features and interviews, FloCheer and Varsity TV deliver content that goes beyond the mat.
- Social Integration — Select segments streamed live on Varsity Spirit’s social platforms extend coverage beyond subscribers and engage new audiences in real time.
New this year, FloCheer and Varsity TV will cover the debut of the Pro Cheer League presented by Varsity Spirit, the world’s first professional cheer league featuring top athletes and teams. All of this action will be supported by a limited-time Gift With Purchase campaign, offering fans exclusive merchandise tied to new annual FloSports subscriptions.
Varsity TV and FloCheer are available via web, mobile apps (iOS and Android), and streaming platforms including Samsung TV, VIZIO, Roku, Apple TV, and Amazon Fire TV.
