Pro Padel League Partners with ScorePlay to Elevate Content Management
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Pro Padel League (PPL) announces a strategic collaboration with media asset management platform ScorePlay to transform its content management and distribution capabilities as it continues to grow in the world’s largest sports market.
“We are thrilled to partner with the Pro Padel League as they bring padel to global audiences,” says Victorien Tixier, ScorePlay Co-founder and CEO. “This partnership demonstrates how committed ScorePlay is to supporting innovative sports organizations at the forefront of athletic entertainment. We look forward to helping PPL streamline their content operations and amplify the excitement of professional padel to their growing global fanbase.”
Enhanced content management for rapid growth
Supporting PPL’s ambitious growth trajectory — which included a 2024 season that hosted over 15,000 fans and was broadcast to 300 million households globally with over 20 million viewers — the platform will introduce automated content tagging that enables the access and distribution of match content, player profiles, and tournament highlights. ScorePlay’s advanced AI capabilities will automatically identify and tag all athletes and commercial partners, streamlining the content management process to ensure rapid, accurate distribution of media assets across PPL’s broadcast and digital channels.
“The biggest opportunity for padel right now is awareness — once people experience it, they’re hooked,” says Diane Gotua, Chief Commercial Officer at the Pro Padel League. “Partnering with ScorePlay allows us to make discovering and sharing great padel content effortless. From match highlights to behind-the-scenes moments, ScorePlay will help us reach sports fans and the padel-curious alike, turning first-time viewers into lifelong fans.”
The ScorePlay platform will serve as PPL’s central content hub, enabling the league to:
- Manage tournament content and player highlights with AI-powered tagging
- Support rapid content turnaround for social media and marketing campaigns
- Streamline media distribution and scale content operations
- Organize commercial partner content and sponsorship assets
