Stats Perform Report: 2026 Sports Fan Engagement, Monetization, and AI Trends

The pace of change in sports media has never been faster.

AI is accelerating, fan expectations are changing and sponsor priorities are shifting. Drawing on insights from 675 sports media executives, this report from Stats Perform uncovers what will shape the industry’s next moves in 2026.

CLICK HERE to download the trends report and learn what’s next for broadcasters, betting operators, leagues, teams, brands, agencies, and digital media professionals.