Versant Announces USA Sports as New Brand for Sports Portfolio

Versant announces USA Sports as the new brand and division name for the company’s robust sports portfolio across USA Network and Golf Channel.

USA Sports encompasses all sports properties and programming on Versant platforms including NASCAR, PGA TOUR, Premier League, WWE, WNBA, USGA, R&A, LPGA Tour, PGA of America, Atlantic 10 Basketball, DP World Tour, Augusta National Golf Club, College Golf, and League One Volleyball (LOVB).

In total, USA Sports will present more than 10,000 hours of event, studio, and original sports programming across USA Network, Golf Channel, and CNBC in 2026. Click here to watch the USA Sports sizzle reel.

“Our new USA Sports brand and division name leans into USA Network’s decades-long reputation as a top national sports and entertainment network,” says Matt Hong, President of USA Sports. “Our diverse portfolio of sports properties and programming across our platforms highlights top-tier global leagues and amplifies major events throughout the sports landscape. USA Sports has something for all sports fans across the country.”

Women’s sports are showcased prominently throughout USA Sports’ programming. Including coverage of the WNBA, LPGA Tour, college and amateur sports, and LOVB, USA Sports platforms will present roughly 1,000 hours of women’s sports programming in 2026.

The new USA Sports brand honors the history of sports programming on USA Network which dates back to 1979. Since its inception, USA Network has also presented coverage of the NBA, MLB, the Masters, the NHL, U.S. Open tennis, the Big East, and the ACC.

Golf Channel — the first-ever single-sport cable channel founded in 1995 — maintains its own strong brand identity as the TV home of golf in the United States and will have a refreshed network logo heading into 2026. Additionally, CNBC will continue to air some USA Sports weekend programming.