Beyond Sports and Pulselive Join Forces to Redefine Sports Fan Engagement

Pulselive is officially coming together with Beyond Sports. This move is a major leap for Beyond Sports in its quest to make sports more interactive, engaging, and ready for the next generation of fans.

A New Foundation

With Pulselive on board, there’s now two new departments: .DIGITAL and .PLAY, which join existing teams to form a new technology foundation. While the Pulselive brand will be retired, its team and know-how are sticking around to drive the new .DIGITAL arm and will combine with teams at Beyond Sports to create .PLAY, focused on adding interactivity to every experience.

While Beyond Sports built its name on data processing and immersive 3D virtual recreations, it can now provide rights holders with the means to connect and communicate with their fan communities. Through intuitive web, apps, games, and all kinds of can’t-stop-playing experiences, the company can deliver the interactive content today’s fans expect and tomorrow’s will demand.

Supercharging The Fan Experience

Pulselive, a Sony Group sister company, has been the digital brains behind the Premier League, AFL, WTA, and World Rugby. Bringing the brand’s expertise into the Beyond Sports ecosystem means it can now offer a complete package for any brand looking to supercharge their fan journey.

In sport today, watching the game is only part of being a fan. People want to interact, personalize, and feel a part of their favorite teams and leagues. This added expertise enables Beyond Sports to offer a true 360-degree solution.

The Future of Fan Engagement

The external consolidation between brands is planned for early 2026, but teams are already collaborating on multiple client projects, set on redefining sports fan engagement together. This is just the beginning for Beyond Sports, whose vision is boldly interactive and always pushing the boundaries of what’s possible for brands, teams, and fans.