SVG Summit 2025 Preview: New ‘AI Production Tools Workshop’ Features ESPN, Fox Sports, NBC Sports NEXT, PGA Tour, PlayOn, and USGA
Story Highlights
The 2025 SVG Summit is less than two weeks away and the day one sessions, set for Dec. 15 at the New York Hilton Hotel, will feature some of the greatest minds and memorable brands in the sports world. Among the highlights? A brand new AI Production Tools Workshop dedicated to looking at how artificial intelligence is revolutionizing the way sports content is produced, edited, and distributed.
This conference will explore how AI-powered tools are transforming the production pipeline—from virtual camera operations and real-time graphics to automated highlights, content tagging, and localization. Industry leaders, technologists, and content creators will share real-world applications, discuss the balance between automation and human creativity, and examine the operational implications of deploying AI across both live and non-live workflows. Join us for a morning of practical insights and forward-thinking strategies for integrating AI into your sports-production ecosystem.
10:00 am – 10:05 am: Welcoming Remarks
Speaker: Matthew Delicâte, Spiideo, VP of Sales – North America
10:05 am – 10:45 am : AI and Live Sports Production: A Primer
How are traditional, generative, and agentic AI-powered technologies enhancing live sports production, from automated camera operations and real-time graphics generation to instant stats integration, player tracking, and predictive analytics? Industry leaders discuss the current role AI production tools are playing as well as their current limitations and (limitless?) potential.
Moderator: Jason Dachman, SVG, Editorial Director, U.S.
Panelists:
Scott Bushman, Spiideo, Director, Media Partnerships
Nick Busto, NBC Sports NEXT, VP of Video Operations
David Everett, PlayOn, Sr Director of Product, Video & Streaming
Peter Gibson, Comcast Technology Solutions, VP, Product & Marketing, Streaming, Broadcast & Advertising, CTS
Ricardo Perez-Selsky, Fox Sports, Sr. Director, Digital Production Operations
10:45 am – 11:00 am: AWS Case Study
11:00 am – 11:30 am: How AI Is Reshaping Captioning and Translation
With both leagues and broadcasters looking to expand their audiences, there is a growing demand for captioning and translation in as many languages as possible. One of the hottest areas where AI technology is proving its value is in meeting that demand, and this panel will explore some of the offerings on the market, how they are improving and becoming more reliable, and what is next in this important market segment.
Panelists:
Bo Cordle, Ross Video, Team Lead, Creative Services – Virtual Production
Janel Downing, Camb.AI, Director of Business Development
Anthony Renda, PGA TOUR, Director, Content Publishing & Media Workflows
Dr. Nick Ruiz, Verbit, Senior Product Manager
11:30 am – 11:45 am: Multi-Camera Instant Replay for NCAA Volleyball – Overturning Calls and Improving Coaching
Multi-Camera Video Replay is becoming commonplace for sports video. By integrating with PTZ robotic cameras, see how the West Chester University athletic department can now reframe and reposition angles remotely and start recording, streaming or reviewing plays instantly. The PTZOptics camera feeds are also used with Sky Coach to deliver side-line video replay for coaches and referees. This case study will focus on a recent volleyball match where the flexibility of this solution proved its worth when officials overturned a critical call in real time.
Speakers:
Matt McCain, West Chester University, Athletics Operations Coordinator
Paul Richards, PTZOptics, Chief Revenue Officer
11:45 am – 12:30 pm: AI and Highlight Clips: Where Efficiency Meets Scale
From bite-size social clips to instant postgame highlight reels, AI is transforming the way sports content is produced and delivered. Technology innovators and production leaders explore how AI-powered tools are automating creation of highlights, graphics, and other digital assets at unprecedented speed and scale. Learn about the evolving workflows, data inputs, editorial oversight, and monetization strategies that are making AI-driven content an essential part of the modern sports-media ecosystem.
Moderator:
Dave Klee, A+E Global Media, VP, Media Engineering & Broadcast Operations
Panelists:
Josh Barbarotta, ESPN, Sr Director, Digital Video Content
Richard Chuang, Intel, Principal Architect – AI / VDI / CDN
Dave Giancola, USGA, Director, Digital Strategy & Innovation
Ryan Khurana, TwelveLabs, Product Lead for Agentic Applications
12:30 pm – 1:30 pm: Networking Break in Exhibits
